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BETC Paris

“We don’t stop living when we go to work. Cities are living and connected. City-dwellers experience emotion, energy, freedom and the unexpected. It’s important that they make spaces their own. Les Magasins generaux’s structure allows its creative inhabitants to do the same – live with the freedom to create.”

Village Ambassador: Sylvain Marchand-Bouzigues

Entertainer by nature, communicator by profession – Sylvain is one of the most well-known faces at BETC Paris. Sly is the man behind the famous “Apéro Générale’s” (BETC’s epic surprise after work parties), the Grand Braderie de la Mode – Paris best fashion sale, hosted in Les Magasins généraux and also holder of all juicy agency gossip.
If you don’t know Sylvain you haven’t worked at BETC.

Top Picks


Must See

"Mon nom est personne" by d’Alexandre Perigot - a deeply emotional exhibition by Cneai

1/3 Rue Crucy, 44000 Nantes, France
0892 464 044

Must Do

Get lost on a Velib – hop on one of the rental bikes available on every corner.

Canal Saint-Martin, Paris, France

Must Shop

Sylvain is a regular and neighbor of the divine flower shop Faubourg Saint-Martin.

82 Rue du Faubourg Saint-Martin, 75010 Paris, France
+33 1 40 18 54 62

Must Visit

Go and stare in awe at Christian Dior’s sublime creations at Musée des Arts Decoratifs.

Museum of Decorative Arts, 107 Rue de Rivoli, 75001 Paris, France
+33 (0) 1 44 55 57 50

Must Eat

Le Grand Bain - This Belleville bistro has a daily changing blackboard menu

14 Rue Denoyez, 75020 Paris, France
+ 33 (0) 9 83 02 72 02

Must Drink

Hotel Arts et Metiers rooftop bar – prime spot for mouth-watering cocktails & people watching

243 Rue Saint-Martin, Paris, France
+33 (0) 1 80 97 22 80
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