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How New Policies Will Affect YouTube Creators

How New Policies Will Affect YouTube Creators

Havas Global Comms

Havas Global Comms

February 2, 2018

What could these new regulations mean for microinfluencers on YouTube? Arnold Worldwide's Katie Ginsberg explores.

These new rules could significantly impact YouTube’s ability to attract and foster a truly diverse creator community.

Little Black Book

Katie Ginsberg
Sr. Associate of Digital & Social Strategy, Arnold Worldwide

February 2, 2018

For years, YouTube has served as the stage where influencers of all sizes could amplify their voices. It is the home base for creators to learn, laugh and connect with others around the world; the gold standard community to connect individuals based on common interests, passions and experiences.

That was certainly the case, at least, until January 16th, 2018.

Given some unfortunate and downright horrifying uses of the platform publicised in 2017, YouTube recently announced that it’s tightening up its contributor policies through video monitoring and a stricter monetization program in an effort to eliminate future misconduct.

What does this mean for content contributors? Well, to start, creators will now only earn money off of their videos if they garner at least 1,000 subscribers and 4,000 hours of overall annual watch time. YouTube believes this threshold will substantiate the legitimacy of a content creator and prove that they must earn the right to place ads on their videos.

Read the full article

These new rules could significantly impact YouTube’s ability to attract and foster a truly diverse creator community.

Little Black Book

Katie Ginsberg
Sr. Associate of Digital & Social Strategy, Arnold Worldwide

February 2, 2018

For years, YouTube has served as the stage where influencers of all sizes could amplify their voices. It is the home base for creators to learn, laugh and connect with others around the world; the gold standard community to connect individuals based on common interests, passions and experiences.

That was certainly the case, at least, until January 16th, 2018.

Given some unfortunate and downright horrifying uses of the platform publicised in 2017, YouTube recently announced that it’s tightening up its contributor policies through video monitoring and a stricter monetization program in an effort to eliminate future misconduct.

What does this mean for content contributors? Well, to start, creators will now only earn money off of their videos if they garner at least 1,000 subscribers and 4,000 hours of overall annual watch time. YouTube believes this threshold will substantiate the legitimacy of a content creator and prove that they must earn the right to place ads on their videos.

Read the full article

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