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Why Mission Statements are a Waste of Time

Why Mission Statements are a Waste of Time

Havas Global Comms

Havas Global Comms

December 12, 2017

If your operation isn’t unique your goal is to out-perform.

LinkedIn

By Chris Hirst
CEO, Havas Europe and UK

Many leaders, in reality, never even get to the actual task of leadership, so lost do they become in trying to find answers which appear intellectual and clever (read: complicated) to the questions their business faces. It is almost as though they see leadership as about defining mission statements. It’s not.

In my opinion, one of the most debilitating, intimidating and superfluous pieces of business strategy theory is around vision. Or is it mission. Or perhaps BHAG. I could go on, but won’t.

My contention is that in defining your business’ objectives you should look for the simplest answers possible. It amazes me how much time, effort and money is poured into endless meetings, workshops, and third-party consultants to try to find unique answers to this question. As well as often being a fruitless task, the result of these endeavors is often a ‘vision’ that in reality is impossible to execute, and is complicated and difficult for the organization to understand, never mind remember. Too often the only people who benefit are the consultants with their ‘proprietary acronyms’, paid to skip from workshop to workshop without the responsibility of having to actually get anything done.

Ask yourself if you have ever run or been part of such a process – and how often? Furthermore, of all those thousands of hours, how much of what came out ever made any difference at all?

There is an easier way.

 

Read the full article

LinkedIn

By Chris Hirst
CEO, Havas Europe and UK

Many leaders, in reality, never even get to the actual task of leadership, so lost do they become in trying to find answers which appear intellectual and clever (read: complicated) to the questions their business faces. It is almost as though they see leadership as about defining mission statements. It’s not.

In my opinion, one of the most debilitating, intimidating and superfluous pieces of business strategy theory is around vision. Or is it mission. Or perhaps BHAG. I could go on, but won’t.

My contention is that in defining your business’ objectives you should look for the simplest answers possible. It amazes me how much time, effort and money is poured into endless meetings, workshops, and third-party consultants to try to find unique answers to this question. As well as often being a fruitless task, the result of these endeavors is often a ‘vision’ that in reality is impossible to execute, and is complicated and difficult for the organization to understand, never mind remember. Too often the only people who benefit are the consultants with their ‘proprietary acronyms’, paid to skip from workshop to workshop without the responsibility of having to actually get anything done.

Ask yourself if you have ever run or been part of such a process – and how often? Furthermore, of all those thousands of hours, how much of what came out ever made any difference at all?

There is an easier way.

 

Read the full article

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