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What The Winter Olympics Teaches You About Winning

What The Winter Olympics Teaches You About Winning

Adrienne Cadena

Adrienne Cadena

March 7, 2018

Havas Street's Adrienne Cadena shares four ways marketers can apply the Olympian mentality to their work.

"Start preparing, stay mentally tough, focus and adapt to the elements."

Little Black Book Online

By: Adrienne Cadena
Senior Vice President, Havas Street

March 2, 2018

 

With the Winter Olympics having just wrapped up, it got me thinking about the athletes who spend four years or more training for their one moment of glory and chance at medalling. It’s inspiring to think about the sacrifices, dedication, and hard work they put into preparing for this international event. As marketers, we can learn so much from the athletes who competed in the Winter Olympics—here are four key ways we can apply an Olympian’s mentality to our work for the greatest possible outcome:

Preparation – Anyone who has succeeded at the Olympics or in the workplace will tell you that preparation is paramount to winning. Some athletes say they train for 32 hours per week, sleep 10 hours per night, and eat only the most nutritious foods. While starting your workouts at 5 a.m. isn’t glamorous, the preparation is what they attribute to helping them win when it counts. Similarly, winning in the experiential marketing industry is all about preparation at every level. For our client La Victoria salsa, preparation paid off when we planned four consecutive large-scale events that were localized to each market. Managing the guest list and attendance meant we had to invite past capacity and have a plan in place if more or less arrived on-site v.s. our goal. Careful decisions had to be made regarding catering, health permit considerations, event promotion, and venue selection. Ultimately, the team’s preparation for every scenario paid off and we were winners in the clients’ eyes.

Mental Toughness – Seventeen-year-old Chloe Kim showed the ultimate display of mental toughness when she tweeted between runs during the halfpipe competition that she wished she had finished her breakfast sandwich and was getting hangry. Apparently, that didn’t slow her down one bit because hours later she won the gold medal for her snowboarding performance. Just like Chloe, event marketers must keep going when times get tough. Clients can be challenging, ideas are often rejected, and budgets are sometimes cut. It’s in these times when we have to be most resilient—staying positive, motivated and passionate about what we can accomplish with the tools we have. Sometimes that’s when the most creative campaigns are born.

Read the full article.

"Start preparing, stay mentally tough, focus and adapt to the elements."

Little Black Book Online

By: Adrienne Cadena
Senior Vice President, Havas Street

March 2, 2018

 

With the Winter Olympics having just wrapped up, it got me thinking about the athletes who spend four years or more training for their one moment of glory and chance at medalling. It’s inspiring to think about the sacrifices, dedication, and hard work they put into preparing for this international event. As marketers, we can learn so much from the athletes who competed in the Winter Olympics—here are four key ways we can apply an Olympian’s mentality to our work for the greatest possible outcome:

Preparation – Anyone who has succeeded at the Olympics or in the workplace will tell you that preparation is paramount to winning. Some athletes say they train for 32 hours per week, sleep 10 hours per night, and eat only the most nutritious foods. While starting your workouts at 5 a.m. isn’t glamorous, the preparation is what they attribute to helping them win when it counts. Similarly, winning in the experiential marketing industry is all about preparation at every level. For our client La Victoria salsa, preparation paid off when we planned four consecutive large-scale events that were localized to each market. Managing the guest list and attendance meant we had to invite past capacity and have a plan in place if more or less arrived on-site v.s. our goal. Careful decisions had to be made regarding catering, health permit considerations, event promotion, and venue selection. Ultimately, the team’s preparation for every scenario paid off and we were winners in the clients’ eyes.

Mental Toughness – Seventeen-year-old Chloe Kim showed the ultimate display of mental toughness when she tweeted between runs during the halfpipe competition that she wished she had finished her breakfast sandwich and was getting hangry. Apparently, that didn’t slow her down one bit because hours later she won the gold medal for her snowboarding performance. Just like Chloe, event marketers must keep going when times get tough. Clients can be challenging, ideas are often rejected, and budgets are sometimes cut. It’s in these times when we have to be most resilient—staying positive, motivated and passionate about what we can accomplish with the tools we have. Sometimes that’s when the most creative campaigns are born.

Read the full article.

Leading Havas Street since 2007, SVP Adrienne Cadena has managed brand activations for clients such as Heineken, Panda Express, Kashi, Hormel & more.

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