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What Tech Means for Fashion: NYFW Takeaways

What Tech Means for Fashion: NYFW Takeaways

Havas Global Comms

Havas Global Comms

February 27, 2018

Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.

Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.

At New York Fashion Week 2018, augmented and virtual reality activations hit the mainstream as the rise of data continues to revolutionize the way fashion brands produce and market their collections. While some designers used these technologies to enhance their shows, others did away with the live runway shows altogether, in favor of interactive or digital presentations.

Finally, social media has become an integral tool for making meaningful connections with consumers, partners, and collaborators alike.

Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.

At New York Fashion Week 2018, augmented and virtual reality activations hit the mainstream as the rise of data continues to revolutionize the way fashion brands produce and market their collections. While some designers used these technologies to enhance their shows, others did away with the live runway shows altogether, in favor of interactive or digital presentations.

Finally, social media has become an integral tool for making meaningful connections with consumers, partners, and collaborators alike.

Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.

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