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Three New Things That Will Change Mobile Marketing

Three New Things That Will Change Mobile Marketing

Marc Schader

Marc Schader

March 9, 2018

In a hyper-connected world, brands need to build people’s trust in technologies.

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By: Marc Schader
Chief Growth Officer, Havas Group Media

March 8, 2018

 

Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and distractions of handset razzmatazz—key trends for an evolving mobile era in Barcelona.

1) Cellular IoT is the new poster child of connectivity.

The GSMA trade body predicts the number of IoT connections will grow threefold by 2025 to 25 billion. Driving this growth will be low-power mobile connections, that use LTE-M and NB-IoT technologies.

At MWC 2018, customer-facing mobile IoT applications included smart retail solutions, such as screens that allow shoppers to select a discount on a particular product before entering the store and then redeem that discount at the till, thereby enticing people into the store to complete the retail journey.

Operators such as Telefónica are driving the digitization of physical retail stores. Dynamic signage, in-store tracking, and digital tagging allow brands to improve the in-store customer experience, personalize content, strengthen the impact of messaging, and improve brand image.

Read the full article.

More About Advertising

By: Marc Schader
Chief Growth Officer, Havas Group Media

March 8, 2018

 

Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and distractions of handset razzmatazz—key trends for an evolving mobile era in Barcelona.

1) Cellular IoT is the new poster child of connectivity.

The GSMA trade body predicts the number of IoT connections will grow threefold by 2025 to 25 billion. Driving this growth will be low-power mobile connections, that use LTE-M and NB-IoT technologies.

At MWC 2018, customer-facing mobile IoT applications included smart retail solutions, such as screens that allow shoppers to select a discount on a particular product before entering the store and then redeem that discount at the till, thereby enticing people into the store to complete the retail journey.

Operators such as Telefónica are driving the digitization of physical retail stores. Dynamic signage, in-store tracking, and digital tagging allow brands to improve the in-store customer experience, personalize content, strengthen the impact of messaging, and improve brand image.

Read the full article.

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