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2018: More disruption, with a creative renaissance

2018: More disruption, with a creative renaissance

Chris Hirst

Chris Hirst

January 9, 2018

Tough times are looming, but despite this, the fundamental truths underpinning the industry will remain in place, writes Chris Hirst chairman of Havas UK and chief executive of Havas Europe.

Campaign

By Chris Hirst
CEO, Havas Europe and UK
Jan. 9, 2018

 

I’m sorry to say it, but 2018 is going to be tough. Tough because of challenges particular to our industry and tough because of coming political and economic crises. In 2018, the economy will be weaker, the disruption will be greater, our competitors more numerous, the levels of uncertainty higher.

It is 50:50 whether there will still be the same number of holding companies in 12 months’ time. If not next year, then soon after, there will be fewer of the big six, either as a result of acquisition or merger. 

Word has it that Accenture made an impressive debut at the AdForum summit. Will it have the courage (interest) to make serious its rumored flirtation with WPP? It should proceed with caution; our business is a lot more complicated than outsiders perceive. However, one deal will lead to more. The question is: who will make a first step and when?

 

Read the full article

Campaign

By Chris Hirst
CEO, Havas Europe and UK
Jan. 9, 2018

 

I’m sorry to say it, but 2018 is going to be tough. Tough because of challenges particular to our industry and tough because of coming political and economic crises. In 2018, the economy will be weaker, the disruption will be greater, our competitors more numerous, the levels of uncertainty higher.

It is 50:50 whether there will still be the same number of holding companies in 12 months’ time. If not next year, then soon after, there will be fewer of the big six, either as a result of acquisition or merger. 

Word has it that Accenture made an impressive debut at the AdForum summit. Will it have the courage (interest) to make serious its rumored flirtation with WPP? It should proceed with caution; our business is a lot more complicated than outsiders perceive. However, one deal will lead to more. The question is: who will make a first step and when?

 

Read the full article

As UK CEO Chris leads 1,800 people across both Creative and Media disciplines working within the European HQ in Kings Cross.

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