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The Unsung Heroes of Healthcare

The Unsung Heroes of Healthcare

Havas Global Comms

Havas Global Comms

September 15, 2017

When we ignore carers, we miss out on one of our best shots at driving treatment success, says David Hunt, CEO of Havas Lynx

PharmaTimes

By David Hunt
CEO, Havas Lynx

Working in pharma comms, I know first-hand how much effort and investment the industry puts into supporting professionals. We create education programmes to inform on the latest treatments, applications to diagnose and monitor, and tools to facilitate better patient-professional relationships.

But there’s a group of people, who I believe to be as crucial in ensuring the well-being of patients, that we largely ignore. I’m talking about unpaid carers—the family, friends, and neighbors who are absolutely integral to the day-to-day lives of those with severe and chronic conditions. At Havas Lynx, we recently investigated the importance and well-being of carers (see Invisible-Army.com).

Read the full article.

PharmaTimes

By David Hunt
CEO, Havas Lynx

Working in pharma comms, I know first-hand how much effort and investment the industry puts into supporting professionals. We create education programmes to inform on the latest treatments, applications to diagnose and monitor, and tools to facilitate better patient-professional relationships.

But there’s a group of people, who I believe to be as crucial in ensuring the well-being of patients, that we largely ignore. I’m talking about unpaid carers—the family, friends, and neighbors who are absolutely integral to the day-to-day lives of those with severe and chronic conditions. At Havas Lynx, we recently investigated the importance and well-being of carers (see Invisible-Army.com).

Read the full article.

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