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The Truth About Gaming

The Truth About Gaming

Casey Campbell

Casey Campbell

October 23, 2018

Gameloft North America’s Casey Campbell on why everything you think you know about gaming is wrong.

"With mobile devices of some kind being nearly ubiquitous, gaming has garnered a wider audience than most people realize."

Video games have existed for more than 40 years, with the industry growing from hardware coded Pong, to powerful consoles, to servers dealing with multiplayer Asphalt races across phones, TVs, and computers. Gaming, that entertainment phenomenon, has evolved from a niche interest to a common pastime.

Unfortunately, not everyone is on the same page. Mainstream media still portrays the gaming world as a combination of basement-dwelling losers and societal misfits. The clichés behind gaming are persistent and lead to many people outside the industry struggling to accept the experience as a serious business endeavor. However, this negative image could not be further from the truth.

In 2018, not having a console is considered stranger than having one, and everyone’s phone has at least a couple of games on it. Pushing the idea even further, smartphones have essentially placed a console in everyone’s pocket!

At Gameloft, we pride ourselves on our ability to blur the line between mobile and console games. We create high-quality experiences for millions of people from all over the world. We know firsthand just how wrong the stereotypes around gaming are.

WRONG: Gaming is for kids and teens

 

TRUTH: According to recent reports, the average age of a typical gamer is now 34 years old, with millennials representing the largest demographic overall.

Gaming is more often than not seen as something for children, but that’s simply not true. With mobile devices of some kind being nearly ubiquitous, gaming has garnered a wider audience than most people realize. No matter the demographic, everyone can now be a gamer; it is in no way limited to the under-twelve crowd.

 

WRONG: Gaming is for guys

 

TRUTH: Google and Newzoo, a gaming analytics expert, found that 49% of mobile gamers are women. Their research also shows that 65% of women 10-65 years old now play mobile games.

The gaming community is often seen as male-dominated, but that has not always been the case and is no longer true in the era of smartphones and mobile gaming. In the late 80s and early ‘90s, game marketing shifted to be more masculine-focused, and that impacted on the image of the industry for decades to come.

With the rise of smartphones, trends in gaming have massively shifted. Games have become free-to-play, easy to download, and open to everyone. People who may not be interested in buying an expensive console or powerful computer suddenly have full access to a huge library of games.

The smartphone revolution also translated into demographics better reflecting the population. Women now represent an important segment of gamers that cannot be ignored.

At Gameloft, 40 percent of our users are women, and when we look at our games that are directly marketed to women the number jumps to 80 percent. That’s 80 percent of people for games with more than 1.5 million players!

"Mobile gaming actually increased the scope of gaming, and the modern mobile market totally eclipses the console and PC markets."

WRONG: Mobile gaming is niche

 

TRUTH: Comparing the latest console on a giant 8K curved OLED television to your smartphone leads to a misconception that mobile gaming itself is somehow smaller than other gaming platforms. At Gameloft, we often hear people say things that imply they don’t think of the mobile environment as a real gaming environment, in reality there are few places as serious as mobile.

Mobile gaming actually increased the scope of gaming, and the modern mobile market totally eclipses the console and PC markets. On iOS and Android, games are the most downloaded apps across the board. At Gameloft alone, 2.8 million games are downloaded every day. That’s 1 billion games every year!

 

WRONG: Mobile games are only played on the go

 

TRUTH: Many people may use mobile gaming to make their morning commute a little more bearable, but it’s important to remember that they are choosing to play a game because they want to have fun. Gaming taps into that human desire to play, and to be immersed in another world where the only limit is your imagination.

An ever-growing number of people see mobile platforms as their primary gaming source. According to in-game surveys, 48 percent of our users admitted to playing while commuting, but an impressive 50 percent also told us that they save games for when they are relaxing at home.

 

The truth about gaming

Gaming has a reputation for being an exclusive boys’ club, but the current state of gaming does not reflect that stereotype. Everyone is now a gamer. Male, female, young, old—all demographics are now gamers.

Smartphones and the mobile environment have driven the evolution of the gaming market and have led to the widespread acceptance of gaming as a mainstream hobby. Games are now available for anyone, anywhere.

In 2018, it’s impossible to overstate the importance of gaming for anyone looking to reach a wide audience of users who are ready to have fun.

"With mobile devices of some kind being nearly ubiquitous, gaming has garnered a wider audience than most people realize."

Video games have existed for more than 40 years, with the industry growing from hardware coded Pong, to powerful consoles, to servers dealing with multiplayer Asphalt races across phones, TVs, and computers. Gaming, that entertainment phenomenon, has evolved from a niche interest to a common pastime.

Unfortunately, not everyone is on the same page. Mainstream media still portrays the gaming world as a combination of basement-dwelling losers and societal misfits. The clichés behind gaming are persistent and lead to many people outside the industry struggling to accept the experience as a serious business endeavor. However, this negative image could not be further from the truth.

In 2018, not having a console is considered stranger than having one, and everyone’s phone has at least a couple of games on it. Pushing the idea even further, smartphones have essentially placed a console in everyone’s pocket!

At Gameloft, we pride ourselves on our ability to blur the line between mobile and console games. We create high-quality experiences for millions of people from all over the world. We know firsthand just how wrong the stereotypes around gaming are.

WRONG: Gaming is for kids and teens

 

TRUTH: According to recent reports, the average age of a typical gamer is now 34 years old, with millennials representing the largest demographic overall.

Gaming is more often than not seen as something for children, but that’s simply not true. With mobile devices of some kind being nearly ubiquitous, gaming has garnered a wider audience than most people realize. No matter the demographic, everyone can now be a gamer; it is in no way limited to the under-twelve crowd.

 

WRONG: Gaming is for guys

 

TRUTH: Google and Newzoo, a gaming analytics expert, found that 49% of mobile gamers are women. Their research also shows that 65% of women 10-65 years old now play mobile games.

The gaming community is often seen as male-dominated, but that has not always been the case and is no longer true in the era of smartphones and mobile gaming. In the late 80s and early ‘90s, game marketing shifted to be more masculine-focused, and that impacted on the image of the industry for decades to come.

With the rise of smartphones, trends in gaming have massively shifted. Games have become free-to-play, easy to download, and open to everyone. People who may not be interested in buying an expensive console or powerful computer suddenly have full access to a huge library of games.

The smartphone revolution also translated into demographics better reflecting the population. Women now represent an important segment of gamers that cannot be ignored.

At Gameloft, 40 percent of our users are women, and when we look at our games that are directly marketed to women the number jumps to 80 percent. That’s 80 percent of people for games with more than 1.5 million players!

"Mobile gaming actually increased the scope of gaming, and the modern mobile market totally eclipses the console and PC markets."

WRONG: Mobile gaming is niche

 

TRUTH: Comparing the latest console on a giant 8K curved OLED television to your smartphone leads to a misconception that mobile gaming itself is somehow smaller than other gaming platforms. At Gameloft, we often hear people say things that imply they don’t think of the mobile environment as a real gaming environment, in reality there are few places as serious as mobile.

Mobile gaming actually increased the scope of gaming, and the modern mobile market totally eclipses the console and PC markets. On iOS and Android, games are the most downloaded apps across the board. At Gameloft alone, 2.8 million games are downloaded every day. That’s 1 billion games every year!

 

WRONG: Mobile games are only played on the go

 

TRUTH: Many people may use mobile gaming to make their morning commute a little more bearable, but it’s important to remember that they are choosing to play a game because they want to have fun. Gaming taps into that human desire to play, and to be immersed in another world where the only limit is your imagination.

An ever-growing number of people see mobile platforms as their primary gaming source. According to in-game surveys, 48 percent of our users admitted to playing while commuting, but an impressive 50 percent also told us that they save games for when they are relaxing at home.

 

The truth about gaming

Gaming has a reputation for being an exclusive boys’ club, but the current state of gaming does not reflect that stereotype. Everyone is now a gamer. Male, female, young, old—all demographics are now gamers.

Smartphones and the mobile environment have driven the evolution of the gaming market and have led to the widespread acceptance of gaming as a mainstream hobby. Games are now available for anyone, anywhere.

In 2018, it’s impossible to overstate the importance of gaming for anyone looking to reach a wide audience of users who are ready to have fun.

Casey is a video game veteran and advertising leader, connecting brands with Gameloft's highly-engaged audience through mobile games and rich media.

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