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The Influential Year Ahead

The Influential Year Ahead

Havas Global Comms

Havas Global Comms

January 11, 2018

"Video is the key to authenticity" writes Havas Media Group's Marc Schader

AW360

By Marc Schader
Group Chief Executive, Global Growth, Havas Media Group
Jan. 11, 2018

In November, Havas Group, along with several other parties, invested $10 million in Octoly— an influencer marketing platform with more than one billion subscribers.

The platform connects a growing community of over 10,000 female social influencers with a curated selection of products from brands including Clarins, Dior, Sephora and Urban Decay.

In return, these bloggers and vloggers, each with a social following of more than 1,000 YouTube subscribers or 10,000 Instagram followers, are asked to publish honest and authentic reviews.

The year ahead will be an exciting time for influencer marketing. In 2016, almost half of all marketers in the U.S. boosted their influencer marketing budgets, many no doubt experimenting with a relatively new channel in a world still coming to terms with ad blocking and a decline in band trust.

Peer-to-peer recommendations offered a solution, and as we enter 2018 and proof of effectiveness has been established, brand interest in influencer marketing will continue to accelerate.

Read the full article

AW360

By Marc Schader
Group Chief Executive, Global Growth, Havas Media Group
Jan. 11, 2018

In November, Havas Group, along with several other parties, invested $10 million in Octoly— an influencer marketing platform with more than one billion subscribers.

The platform connects a growing community of over 10,000 female social influencers with a curated selection of products from brands including Clarins, Dior, Sephora and Urban Decay.

In return, these bloggers and vloggers, each with a social following of more than 1,000 YouTube subscribers or 10,000 Instagram followers, are asked to publish honest and authentic reviews.

The year ahead will be an exciting time for influencer marketing. In 2016, almost half of all marketers in the U.S. boosted their influencer marketing budgets, many no doubt experimenting with a relatively new channel in a world still coming to terms with ad blocking and a decline in band trust.

Peer-to-peer recommendations offered a solution, and as we enter 2018 and proof of effectiveness has been established, brand interest in influencer marketing will continue to accelerate.

Read the full article

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