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Brexit ad break: Impact on advertising industry

Brexit ad break: Impact on advertising industry

Paul Ward

Paul Ward

October 30, 2019

Havas Group UK’s chief operating officer Paul Ward on the impact of Brexit in the advertising industry. Buckle up, it’s going to be a ride...

The Economic Times’ Brand Equity

By Paul Ward

Chief Operating Officer, Havas Group UK

October 30, 2019

 

 

How will Brexit affect our business?

Well, funnily enough, we’ve talked about Brexit a lot here in London. Sadly, however, as our politicians are proving, there is seemingly no amount of debate able to fix this one. Deal, or no deal, we genuinely don’t know what’s going to happen and so we can only prepare for what we think we know. Here’s what we think we know:

We’re definitely going to lose access to talent.
Whilst the government keeps telling us not to worry as “the cream of European talent will still come to the UK.” We will continue to argue this is bollocks as we are going to lose talent for sure. Anyone who has managed a team will tell you that talent never comes ready-made and most of the time needs to be nurtured and grown. How on earth, then, will raw talent get into the UK if they are not yet proven as ‘the cream’? Answer: they will not – and so great, raw, undeveloped talent will go and do something else. It’s such a terrible shame.

Clients are holding on to budgets.
Of course they are! If you had a million pounds to spend, would you rush out and spend it today, when tomorrow’s political decisions might mean your investment is ruled worthless? If the answer is “yes” then hit me up! Sadly, a lot of the time there has been a pause on spend.

Luckily we’ve got a lot of amazing clients who did hit us up – and whilst we feel our UK business is more than well equipped to ride this storm, I would be lying if I said we weren’t feeling the pinch. It’s really, really tough out there.

The boss has our backs.
Having spent a LOT of money building our wonderful UK HQ, we know our French owners have our backs and are committed to the UK in the long term. We continue to feel our European colleagues love, even if they are laughing at what a mess we seem to have made of it.

Whatever happens next, we know that there will be winners and losers.
My dear old mum used to say “one man’s meat is another man’s poison” this is as true in business as it is in Geordie old wives tales. Our UK Group consists of around twenty-five agencies, with hundreds of clients – whilst some will benefit hugely from the fall-out of Brexit, others may struggle. Whilst as a Group we’ve tried to predict and prepare for umpteen scenarios, the reality of the situation is we’re simply hoping there will be way more ups than downs.

At least IT are happy.
You can’t escape Brexit, it’s everywhere. Literally every meeting we have begins with 3 minutes of small talk covering the state of our politics and the clowns we have in charge. Whilst the country can’t agree on many things, I think one thing we can agree on is it’s all a bit shit. There is one positive to come out of this, however; at least we’ve got something to chat about whilst someone awkwardly tries to get the presentation on the screen, or the bloody video conferencing to work.

 

Read the full article

The Economic Times’ Brand Equity

By Paul Ward

Chief Operating Officer, Havas Group UK

October 30, 2019

 

 

How will Brexit affect our business?

Well, funnily enough, we’ve talked about Brexit a lot here in London. Sadly, however, as our politicians are proving, there is seemingly no amount of debate able to fix this one. Deal, or no deal, we genuinely don’t know what’s going to happen and so we can only prepare for what we think we know. Here’s what we think we know:

We’re definitely going to lose access to talent.
Whilst the government keeps telling us not to worry as “the cream of European talent will still come to the UK.” We will continue to argue this is bollocks as we are going to lose talent for sure. Anyone who has managed a team will tell you that talent never comes ready-made and most of the time needs to be nurtured and grown. How on earth, then, will raw talent get into the UK if they are not yet proven as ‘the cream’? Answer: they will not – and so great, raw, undeveloped talent will go and do something else. It’s such a terrible shame.

Clients are holding on to budgets.
Of course they are! If you had a million pounds to spend, would you rush out and spend it today, when tomorrow’s political decisions might mean your investment is ruled worthless? If the answer is “yes” then hit me up! Sadly, a lot of the time there has been a pause on spend.

Luckily we’ve got a lot of amazing clients who did hit us up – and whilst we feel our UK business is more than well equipped to ride this storm, I would be lying if I said we weren’t feeling the pinch. It’s really, really tough out there.

The boss has our backs.
Having spent a LOT of money building our wonderful UK HQ, we know our French owners have our backs and are committed to the UK in the long term. We continue to feel our European colleagues love, even if they are laughing at what a mess we seem to have made of it.

Whatever happens next, we know that there will be winners and losers.
My dear old mum used to say “one man’s meat is another man’s poison” this is as true in business as it is in Geordie old wives tales. Our UK Group consists of around twenty-five agencies, with hundreds of clients – whilst some will benefit hugely from the fall-out of Brexit, others may struggle. Whilst as a Group we’ve tried to predict and prepare for umpteen scenarios, the reality of the situation is we’re simply hoping there will be way more ups than downs.

At least IT are happy.
You can’t escape Brexit, it’s everywhere. Literally every meeting we have begins with 3 minutes of small talk covering the state of our politics and the clowns we have in charge. Whilst the country can’t agree on many things, I think one thing we can agree on is it’s all a bit shit. There is one positive to come out of this, however; at least we’ve got something to chat about whilst someone awkwardly tries to get the presentation on the screen, or the bloody video conferencing to work.

 

Read the full article

Group COO at Havas UK. Husband to Gwynn, dad to Silas and Nellie, and dedicated follower of NUFC.

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