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Agency Life

The Master Hacker

The Master Hacker

Michael Carnevale

Michael Carnevale

August 14, 2018

Sometimes the only way to figure something out is to break it apart.

"I talk a lot, laugh loudly, drink my coffee with lemon juice, and really like building random things."

“I have been breaking things all my life; I realized only four years ago that I could put them back together,” says Arnaud Atchimon, creative technologist at Havas Düsseldorf. As a creative techie, Arnaud combines his creative acumen and technical knowledge at the agency. He shares how his personal passion projects have opened up a new world for him.

 

So, tell us a little about yourself.

Bonjour, my name is Arnaud. I was born 37 years ago in Abidjan, Ivory Coast in West Africa, but I am currently residing in Düsseldorf, Germany with my awesome wife and son. French is my native language, and I talk a lot, laugh loudly, drink my coffee with lemon juice, and really like building random things.

What does a creative technologist do from day-to-day?

The role of a creative technologist has evolved quite a bit, so it can be tough to answer this question. My role involves helping the teams with their tech concepts. Say, doing some 3D designs or drawings for early prototypes, writing lots of random code, looking for sensors or technologies that I could incorporate in our projects.

What’s your passion project outside of your 9-to-5?

The project that I’m currently working on comes from an idea that I had four years ago. It is an Arduino-based board game called “Zener.” The game is similar to the one shown in the opening scenes of the Ghostbusters franchise, minus the electroshock, of course.

How long have you been doing this?

I have been breaking things all my life. I realized only four years ago that I could put them back together.

Why do you do it?

I want everyone around me to know that they too are able to build anything they would like or fix little things without having to buy a replacement. But more than anything, I want big advertising agencies to realize the important role that technology-driven products and services design will play in the coming decade.

How do your passion projects fuel your projects at work?

I honestly think that 100% of what I do in my free time will always find its way into my daily project and vice versa.

"You will never do it if you don’t start somewhere."

What’s the most rewarding part about making something?

There’s nothing more satisfying than holding your finished 3D print or working prototype in your hands—being able to play with it and see others interact with it.

For those who don’t know, what are Arduinos, Raspberry Pi’s, microboards, etc.?

Each of these boards is known as a microcontroller, i.e., a small computer (although, the Raspberry Pi is a bit different because it’s a single-board computer.). Most are open-source software (OSS). OSS is a type of computer software in which the copyright holder of the source code allows users the rights to study, change, and distribute the software to anyone and for any purpose. OSS comes in different colors, sizes, shapes, and functions. Its main role is to help anyone with no knowledge or only basic knowledge of electronics to build anything. For me, these boards are the best way to introduce adults and children alike to the world of prototyping.

Any secret projects that you’re working on?

My goal this year is to use more artificial intelligence and machine learning in my projects, and that is all I can say.

For those who want to try and tinker with these tech or digital tools, what advice do you have, and what are the best resources to help get someone started?

The biggest advice I could give anyone is to make the jump and actually buy one of these boards. You will never do it if you don’t start somewhere.

I recommend exploring the Arduino and Raspberry Pi websites for beginner-level lessons, but the most useful resources that I have found are on YouTube; you can find thousands of hours of free video tutorials.

Where should we go to see your latest creations?

To get quick updates on my daily projects, check my Instagram, or my cool, old website.

"I talk a lot, laugh loudly, drink my coffee with lemon juice, and really like building random things."

“I have been breaking things all my life; I realized only four years ago that I could put them back together,” says Arnaud Atchimon, creative technologist at Havas Düsseldorf. As a creative techie, Arnaud combines his creative acumen and technical knowledge at the agency. He shares how his personal passion projects have opened up a new world for him.

 

So, tell us a little about yourself.

Bonjour, my name is Arnaud. I was born 37 years ago in Abidjan, Ivory Coast in West Africa, but I am currently residing in Düsseldorf, Germany with my awesome wife and son. French is my native language, and I talk a lot, laugh loudly, drink my coffee with lemon juice, and really like building random things.

What does a creative technologist do from day-to-day?

The role of a creative technologist has evolved quite a bit, so it can be tough to answer this question. My role involves helping the teams with their tech concepts. Say, doing some 3D designs or drawings for early prototypes, writing lots of random code, looking for sensors or technologies that I could incorporate in our projects.

What’s your passion project outside of your 9-to-5?

The project that I’m currently working on comes from an idea that I had four years ago. It is an Arduino-based board game called “Zener.” The game is similar to the one shown in the opening scenes of the Ghostbusters franchise, minus the electroshock, of course.

How long have you been doing this?

I have been breaking things all my life. I realized only four years ago that I could put them back together.

Why do you do it?

I want everyone around me to know that they too are able to build anything they would like or fix little things without having to buy a replacement. But more than anything, I want big advertising agencies to realize the important role that technology-driven products and services design will play in the coming decade.

How do your passion projects fuel your projects at work?

I honestly think that 100% of what I do in my free time will always find its way into my daily project and vice versa.

"You will never do it if you don’t start somewhere."

What’s the most rewarding part about making something?

There’s nothing more satisfying than holding your finished 3D print or working prototype in your hands—being able to play with it and see others interact with it.

For those who don’t know, what are Arduinos, Raspberry Pi’s, microboards, etc.?

Each of these boards is known as a microcontroller, i.e., a small computer (although, the Raspberry Pi is a bit different because it’s a single-board computer.). Most are open-source software (OSS). OSS is a type of computer software in which the copyright holder of the source code allows users the rights to study, change, and distribute the software to anyone and for any purpose. OSS comes in different colors, sizes, shapes, and functions. Its main role is to help anyone with no knowledge or only basic knowledge of electronics to build anything. For me, these boards are the best way to introduce adults and children alike to the world of prototyping.

Any secret projects that you’re working on?

My goal this year is to use more artificial intelligence and machine learning in my projects, and that is all I can say.

For those who want to try and tinker with these tech or digital tools, what advice do you have, and what are the best resources to help get someone started?

The biggest advice I could give anyone is to make the jump and actually buy one of these boards. You will never do it if you don’t start somewhere.

I recommend exploring the Arduino and Raspberry Pi websites for beginner-level lessons, but the most useful resources that I have found are on YouTube; you can find thousands of hours of free video tutorials.

Where should we go to see your latest creations?

To get quick updates on my daily projects, check my Instagram, or my cool, old website.

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