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Cannes 2018: Meet the Jurors - Lina Rivero

Cannes 2018: Meet the Jurors - Lina Rivero

Havas Global Comms

Havas Global Comms

June 21, 2018

"I want to talk to many people. I want new questions. I want fun. I want less ego and more rich discussion."

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

"Data is the charcoal, technology is the grill, but the idea is the fire!"

Lina Rivero
LATAM Regional Strategy Director
Havas LATAM

 

Finish this sentence: Creativity is _____.

Effervescence.

What do you see as the next big trend in Media?

To be honest, I don’t know the answer; today the industry is focused on new technologies, IA, VR, and, of course, the smart use of data to create right precision strategy. I’m not sure what will be next, but I feel that at some point we will need to go back to the basics. Data is the charcoal, technology is the grill, but the idea is the fire! The industry just must focus on good insights and brilliant media ideas: talent over tools.

What do you value most from the Cannes experience?

It’s a stop on the road, a deep new air to be inspired again outside the everyday idea.

What, to you, defines a successful creative idea?

Good insight behind, an idea focused on business issues.

How do you spot Cannes-winning work?

Beyond the geniality… it’s worth something if it’s a clever response. That’s the difference between entertainment and a creative advertising idea. It should be a clear response to a need.

What do you hope to learn while there?

I’m completely open to learning whatever is necessary, even what the best place to dance in Cannes. I want to talk to many people. I want new questions. I want fun. I want less ego and more rich discussion.

What’s an absolute must-do at Cannes?

I don’t know. It’s my first time there. Share the answers with me, please!

What’s the best campaign you’ve seen this year?

Not exactly this year…but the last year: Burger King, offering free Whoppers to customers dressed as clowns this past Halloween…fucking great! I mean I’m a huge fan of transgressive ideas, it’s a good insight, and it’s a simple but wonderful execution focused on increasing traffic.

When heading to Cannes, what’s the one thing you make sure to pack?

My Canon.

What’s the best piece of advice you’ve ever received?

For any situation—“squeeze your brain.”

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

"Data is the charcoal, technology is the grill, but the idea is the fire!"

Lina Rivero
LATAM Regional Strategy Director
Havas LATAM

 

Finish this sentence: Creativity is _____.

Effervescence.

What do you see as the next big trend in Media?

To be honest, I don’t know the answer; today the industry is focused on new technologies, IA, VR, and, of course, the smart use of data to create right precision strategy. I’m not sure what will be next, but I feel that at some point we will need to go back to the basics. Data is the charcoal, technology is the grill, but the idea is the fire! The industry just must focus on good insights and brilliant media ideas: talent over tools.

What do you value most from the Cannes experience?

It’s a stop on the road, a deep new air to be inspired again outside the everyday idea.

What, to you, defines a successful creative idea?

Good insight behind, an idea focused on business issues.

How do you spot Cannes-winning work?

Beyond the geniality… it’s worth something if it’s a clever response. That’s the difference between entertainment and a creative advertising idea. It should be a clear response to a need.

What do you hope to learn while there?

I’m completely open to learning whatever is necessary, even what the best place to dance in Cannes. I want to talk to many people. I want new questions. I want fun. I want less ego and more rich discussion.

What’s an absolute must-do at Cannes?

I don’t know. It’s my first time there. Share the answers with me, please!

What’s the best campaign you’ve seen this year?

Not exactly this year…but the last year: Burger King, offering free Whoppers to customers dressed as clowns this past Halloween…fucking great! I mean I’m a huge fan of transgressive ideas, it’s a good insight, and it’s a simple but wonderful execution focused on increasing traffic.

When heading to Cannes, what’s the one thing you make sure to pack?

My Canon.

What’s the best piece of advice you’ve ever received?

For any situation—“squeeze your brain.”

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