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Cannes 2018: Meet the Jurors - Lesley Sillaman

Cannes 2018: Meet the Jurors - Lesley Sillaman

Havas Global Comms

Havas Global Comms

June 18, 2018

"I’m excited to learn more about the way the creation is taking place, and about the methods other jurors have for assessing the work."

"The best ideas come when the synergies of a great team come together."

The 65th Cannes Lions International Festival of Creativity kicks off June 18, but for 413 people the festival is already under way.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Lesley Sillaman
Senior Vice President, Global
Havas PR

 

Finish this sentence: Creativity is ______.

Table stakes. It’s the rule, not the exception. And more often than not, it’s the result of collaboration.

What do you see as the next big trend in the PR category?

This is a really interesting year, as it’s the 10th anniversary of PR being part of the Lions. I’m seeing some really interesting integrations that are truly 360 experiences for consumers. I’m also seeing a lot of brands talking to each other, especially via social media. It’s a great year to be judging the Lions!

What do you value most from the Cannes experience?

Well, first and foremost, having exposure to the campaigns is a complete gift. It’s amazing to have an eye into the thinking and creation of the world’s best campaigns. However, I’m also really excited to learn from my fellow jurors and to connect with others passionate about PR and communication.

What, to you, defines a successful creative idea?

These days, it has to have it all. In the world of earned, the campaign needs to have that strategy built in from Day 1, but also to have taken advantage of the twists and turns of always-on communication with consumers. It’s quite an ask from agencies and brands, to be honest, but I can assure you that from what I’m seeing, many are up to the task.

How do you spot Cannes-winning work?

It has to grab me – because so many of the pieces have all of the elements. Having said that – many do! This is a tough job.

What do you hope to learn while there?

I’m excited to learn more about the way the creation is taking place, and about the methods other jurors have for assessing the work.

What’s an absolute must-do at Cannes?

I haven’t been there in many years. I’m excited to see how it’s changed and to experience the festival!

When heading to Cannes, what’s the one thing you make sure to pack?

Sunscreen and comfortable shoes. And an appetite!

What’s the best piece of advice you’ve ever received?

I think, honestly, that “no one is irreplaceable.” My boss at my first internship told me that and it stuck with me. It may sound negative, but I took it as a nod to teamwork and have always loved working with a creative team ever since. The best ideas come when the synergies of a great team come together.

"The best ideas come when the synergies of a great team come together."

The 65th Cannes Lions International Festival of Creativity kicks off June 18, but for 413 people the festival is already under way.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Lesley Sillaman
Senior Vice President, Global
Havas PR

 

Finish this sentence: Creativity is ______.

Table stakes. It’s the rule, not the exception. And more often than not, it’s the result of collaboration.

What do you see as the next big trend in the PR category?

This is a really interesting year, as it’s the 10th anniversary of PR being part of the Lions. I’m seeing some really interesting integrations that are truly 360 experiences for consumers. I’m also seeing a lot of brands talking to each other, especially via social media. It’s a great year to be judging the Lions!

What do you value most from the Cannes experience?

Well, first and foremost, having exposure to the campaigns is a complete gift. It’s amazing to have an eye into the thinking and creation of the world’s best campaigns. However, I’m also really excited to learn from my fellow jurors and to connect with others passionate about PR and communication.

What, to you, defines a successful creative idea?

These days, it has to have it all. In the world of earned, the campaign needs to have that strategy built in from Day 1, but also to have taken advantage of the twists and turns of always-on communication with consumers. It’s quite an ask from agencies and brands, to be honest, but I can assure you that from what I’m seeing, many are up to the task.

How do you spot Cannes-winning work?

It has to grab me – because so many of the pieces have all of the elements. Having said that – many do! This is a tough job.

What do you hope to learn while there?

I’m excited to learn more about the way the creation is taking place, and about the methods other jurors have for assessing the work.

What’s an absolute must-do at Cannes?

I haven’t been there in many years. I’m excited to see how it’s changed and to experience the festival!

When heading to Cannes, what’s the one thing you make sure to pack?

Sunscreen and comfortable shoes. And an appetite!

What’s the best piece of advice you’ve ever received?

I think, honestly, that “no one is irreplaceable.” My boss at my first internship told me that and it stuck with me. It may sound negative, but I took it as a nod to teamwork and have always loved working with a creative team ever since. The best ideas come when the synergies of a great team come together.

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