havas Content printed form Havas - The Download - https://download.havas.com/posts/cannes-2018-meet-the-jurors-ester-garcia-cosin/
Agency Life

Cannes 2018: Meet the Jurors - Ester García Cosín

Cannes 2018: Meet the Jurors - Ester García Cosín

Havas Global Comms

Havas Global Comms

June 19, 2018

"There are a few low-level cases submitted to Cannes Lions, but identifying the best ones and highlighting them above the average should be the main achievement."

"Thinking and doing different things, and when combined generates relevance."

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Ester García Cosín
Managing Director Havas Media Group
Havas Media Spain

 

Finish this sentence: Creativity is ______.

Thinking and doing different things, and when combined generates relevance.

What do you see as the next big trend in Media?

Technology usage for development, activation as well as by allowing new contact points establishment. In my opinion, we are having a huge development concerning Data-Driven methodology.

What do you value most from the Cannes experience?

It’s a learning experience. Holding such a huge volume and quality cases of benchmarks it enables you to get closer to the latest trends in media or any other sectors involved.

What, to you, defines a successful creative idea?

Those ideas that generate positive business outcomes.

What’s the best piece of advice you’ve ever received?

The one was given to me by former jurors in regards to voting polarization.

There are a few low-level cases submitted to Cannes Lions, but identifying the best ones and highlighting them above the average should be the main achievement.  

As professionals in this industry, we are aware of the effort to achieve good proposals nowadays, even its acceptance and that’s the reason why at first, unconsciously, you are too generous while voting, which means an adverse impact on the best ones.

"Thinking and doing different things, and when combined generates relevance."

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Ester García Cosín
Managing Director Havas Media Group
Havas Media Spain

 

Finish this sentence: Creativity is ______.

Thinking and doing different things, and when combined generates relevance.

What do you see as the next big trend in Media?

Technology usage for development, activation as well as by allowing new contact points establishment. In my opinion, we are having a huge development concerning Data-Driven methodology.

What do you value most from the Cannes experience?

It’s a learning experience. Holding such a huge volume and quality cases of benchmarks it enables you to get closer to the latest trends in media or any other sectors involved.

What, to you, defines a successful creative idea?

Those ideas that generate positive business outcomes.

What’s the best piece of advice you’ve ever received?

The one was given to me by former jurors in regards to voting polarization.

There are a few low-level cases submitted to Cannes Lions, but identifying the best ones and highlighting them above the average should be the main achievement.  

As professionals in this industry, we are aware of the effort to achieve good proposals nowadays, even its acceptance and that’s the reason why at first, unconsciously, you are too generous while voting, which means an adverse impact on the best ones.

Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.

contact our office

Call:

Stop by:

Connect: