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Cannes 2018: Meet the Jurors - Lyndon Louis

Cannes 2018: Meet the Jurors - Lyndon Louis

Havas Global Comms

Havas Global Comms

June 16, 2018

"It is work that wields creativity not as an end, but as a means to achieve a higher purpose: making a real difference to the world around it."

The 65th Cannes Lions International Festival of Creativity kicks off June 18, but for 413 people the festival is already under way.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

"The greatest takeaway would be the exposure to diverse perspectives..."

Lyndon Louis
Sr. Creative Director
Havas Life Sorento

 

Finish this sentence: Creativity is ____.

Courage.

What do you see as the next big trend in the Pharma category?

The shift from delivering brand monologues to initiating brand dialogues. For too long a time, we have been talking about the brand—the “I, Me, Myself” syndrome, in healthcare parlance. Now brands have started to listen to patients.

Be it online or offline, be it in the confines of in-clinic waiting areas or art galleries—the good news is, the sands are already shifting.

What do you value most from the Cannes experience?

The greatest takeaway would be the exposure to diverse perspectives, which, in turn, widens my outlook on the world that we inhabit.

What, to you, defines a successful creative idea?

A successful creative idea, in my mind, comprises primarily two aspects: one, where it stems from—the insight; two, where it eventually reaches—the outcome.

How do you spot Cannes-winning work?

It is work that wields creativity not as an end, but as a means to achieve a higher purpose: making a real difference to the world around it. And that work stands apart in terms of its tone and texture, perspective and personality.

What do you hope to learn while there?

The art of looking at a subject from various vantage points.

What’s an absolute must-do at Cannes?

Savor the local wine. Meet the best minds in the business. Not necessarily in that order.

What’s the best campaign you’ve seen this year?

The recent film“The Story of Kaveri” created for Reforest India. Every fiber of it was inspiring—the cause, the concept, the craft.

When heading to Cannes, what’s the one thing you make sure to pack?

A good collection of Frederick Forsyth and Keigo Higashino paperbacks.

What’s the best piece of advice you’ve ever received?

“Do what makes you happy.” In my case, it happened to be writing.

The 65th Cannes Lions International Festival of Creativity kicks off June 18, but for 413 people the festival is already under way.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

"The greatest takeaway would be the exposure to diverse perspectives..."

Lyndon Louis
Sr. Creative Director
Havas Life Sorento

 

Finish this sentence: Creativity is ____.

Courage.

What do you see as the next big trend in the Pharma category?

The shift from delivering brand monologues to initiating brand dialogues. For too long a time, we have been talking about the brand—the “I, Me, Myself” syndrome, in healthcare parlance. Now brands have started to listen to patients.

Be it online or offline, be it in the confines of in-clinic waiting areas or art galleries—the good news is, the sands are already shifting.

What do you value most from the Cannes experience?

The greatest takeaway would be the exposure to diverse perspectives, which, in turn, widens my outlook on the world that we inhabit.

What, to you, defines a successful creative idea?

A successful creative idea, in my mind, comprises primarily two aspects: one, where it stems from—the insight; two, where it eventually reaches—the outcome.

How do you spot Cannes-winning work?

It is work that wields creativity not as an end, but as a means to achieve a higher purpose: making a real difference to the world around it. And that work stands apart in terms of its tone and texture, perspective and personality.

What do you hope to learn while there?

The art of looking at a subject from various vantage points.

What’s an absolute must-do at Cannes?

Savor the local wine. Meet the best minds in the business. Not necessarily in that order.

What’s the best campaign you’ve seen this year?

The recent film“The Story of Kaveri” created for Reforest India. Every fiber of it was inspiring—the cause, the concept, the craft.

When heading to Cannes, what’s the one thing you make sure to pack?

A good collection of Frederick Forsyth and Keigo Higashino paperbacks.

What’s the best piece of advice you’ve ever received?

“Do what makes you happy.” In my case, it happened to be writing.

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