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Growth Opportunities in India

Growth Opportunities in India

Havas Global Comms

Havas Global Comms

March 19, 2019

Havas Group India CEO Rana Barua shares how India will benefit Havas Group and Vivendi’s mission.

"India remains untapped and full of potential."

On the heels of Havas Group CEO and Chairman Yannick Bolloré’s recent visit to India with his global leadership team, we caught up with Havas Group India CEO Rana Barua to discuss how the newly acquired expertise and verticals under the Village model will make the Group formidable versus the other networks who are either rediscovering themselves or still working in silos, and more.

What are your key takeaways from the recent global visit from a business perspective?

It demonstrates and reiterates the fact that Vivendi and Havas Group are serious about the India investment, growth, and expansion plans. India is not only one of the fastest growing major advertising markets in the world but is poised to be one of the biggest as well. It is a priority market for the network. Thus, the opportunity that lies ahead is exciting and timely.

Can you share any anecdotes from the visit?

Many wonderful moments. I think it was a super-hectic schedule. And a lot got packed in, with multiple client meetings, industry events, and reviews. For me, the highlights in a way were the facts and trivia on India that the global team was exposed to that remained a discussion point for the two days they were here.

How is India a big opportunity for Havas Group and Vivendi?

India remains untapped and full of potential. India is not only a young nation but also one that is changing the media landscape dynamically, while the economy continues to grow faster than in most countries across the world. Music, Bollywood, sports, content, the India population…brands’ focus on India makes it an attractive market to build in and thus allows us to dominate many spaces, mediums, and mindsets.

The Vivendi acquisition of Havas enables us to make music and gaming integral to our business solutions through Universal Music Group, Dailymotion, and Gameloft. It is a massive opportunity for us and all clients who are looking for unique solutions from a media and entertainment company.

"Our acquisition approach is not a multiplier approach but one of expertise building."

What are the biggest challenges in the India market as well as the biggest opportunities today?

The biggest challenge remains: changing the perception of the Group in India. The objective is to chart Havas Group India’s journey of transformation with a focus on collaboration and partnerships, new business momentum, and building future-ready teams.

Acquisitions as an opportunity will dominate our strategy. And opportunities lie in identifying the gaps in our offering and filling them with the right set of abilities in sync with our culture. Our acquisition approach is not a multiplier approach but one of expertise building. Havas Group India is likely to focus aggressively on acquiring agencies in the digital segment, investing more in its creative businesses and bringing more synergy into the Group by moving toward an integrated model.

How is the “Together” strategy being leveraged in India?

The Together strategy is leading the conversation for us with many clients. Havas Group India’s biggest opportunity lies in the “Together” philosophy and the single Village model of working. It’s truly the only integrated agency in India and that is a big strength and differentiator one must exploit and use to our advantage. Advertising – Media – Health all working under the same roof is a differentiated proposition that is totally beneficial for the clients. And adding on the newly acquired expertise and verticals to the Village will make the Group formidable versus the other networks who are either rediscovering themselves or still working in silos.

"India remains untapped and full of potential."

On the heels of Havas Group CEO and Chairman Yannick Bolloré’s recent visit to India with his global leadership team, we caught up with Havas Group India CEO Rana Barua to discuss how the newly acquired expertise and verticals under the Village model will make the Group formidable versus the other networks who are either rediscovering themselves or still working in silos, and more.

What are your key takeaways from the recent global visit from a business perspective?

It demonstrates and reiterates the fact that Vivendi and Havas Group are serious about the India investment, growth, and expansion plans. India is not only one of the fastest growing major advertising markets in the world but is poised to be one of the biggest as well. It is a priority market for the network. Thus, the opportunity that lies ahead is exciting and timely.

Can you share any anecdotes from the visit?

Many wonderful moments. I think it was a super-hectic schedule. And a lot got packed in, with multiple client meetings, industry events, and reviews. For me, the highlights in a way were the facts and trivia on India that the global team was exposed to that remained a discussion point for the two days they were here.

How is India a big opportunity for Havas Group and Vivendi?

India remains untapped and full of potential. India is not only a young nation but also one that is changing the media landscape dynamically, while the economy continues to grow faster than in most countries across the world. Music, Bollywood, sports, content, the India population…brands’ focus on India makes it an attractive market to build in and thus allows us to dominate many spaces, mediums, and mindsets.

The Vivendi acquisition of Havas enables us to make music and gaming integral to our business solutions through Universal Music Group, Dailymotion, and Gameloft. It is a massive opportunity for us and all clients who are looking for unique solutions from a media and entertainment company.

"Our acquisition approach is not a multiplier approach but one of expertise building."

What are the biggest challenges in the India market as well as the biggest opportunities today?

The biggest challenge remains: changing the perception of the Group in India. The objective is to chart Havas Group India’s journey of transformation with a focus on collaboration and partnerships, new business momentum, and building future-ready teams.

Acquisitions as an opportunity will dominate our strategy. And opportunities lie in identifying the gaps in our offering and filling them with the right set of abilities in sync with our culture. Our acquisition approach is not a multiplier approach but one of expertise building. Havas Group India is likely to focus aggressively on acquiring agencies in the digital segment, investing more in its creative businesses and bringing more synergy into the Group by moving toward an integrated model.

How is the “Together” strategy being leveraged in India?

The Together strategy is leading the conversation for us with many clients. Havas Group India’s biggest opportunity lies in the “Together” philosophy and the single Village model of working. It’s truly the only integrated agency in India and that is a big strength and differentiator one must exploit and use to our advantage. Advertising – Media – Health all working under the same roof is a differentiated proposition that is totally beneficial for the clients. And adding on the newly acquired expertise and verticals to the Village will make the Group formidable versus the other networks who are either rediscovering themselves or still working in silos.

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