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Cannes 2018: Meet the Jurors- Jean-Charles Caboche

Cannes 2018: Meet the Jurors- Jean-Charles Caboche

Havas Global Comms

Havas Global Comms

June 21, 2018

"Creativity is life."

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

"An idea you want to remember and share with your loved ones."

Jean-Charles Caboche
CEO
BETC

 

Finish this sentence: Creativity is _____.

Life.

What do you see as the next big trend in the Sustainable Development Goals category?

The need for big companies to play a positive role in society.

What do you value most from the Cannes experience?

International benchmark.

What, to you, defines a successful creative idea?

An idea you want to remember and share with your loved ones. 

How do you spot Cannes-winning work?

When strategy, creative idea, and craft are beautifully aligned. 

What do you hope to learn while there?

New ways of expressing companies’ and brands’ responsibilities. 

What’s an absolute must-do at Cannes?

See as many works as possible.

What’s the best campaign you’ve seen this year?

Absolut – The Vodka With Nothing To Hide.

When heading to Cannes what’s the one thing you make sure to pack?

My critical mind. 

What’s the best piece of advice you’ve ever received?

Never build a brand strategy by thinking of the brand. Always think of people first.

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

"An idea you want to remember and share with your loved ones."

Jean-Charles Caboche
CEO
BETC

 

Finish this sentence: Creativity is _____.

Life.

What do you see as the next big trend in the Sustainable Development Goals category?

The need for big companies to play a positive role in society.

What do you value most from the Cannes experience?

International benchmark.

What, to you, defines a successful creative idea?

An idea you want to remember and share with your loved ones. 

How do you spot Cannes-winning work?

When strategy, creative idea, and craft are beautifully aligned. 

What do you hope to learn while there?

New ways of expressing companies’ and brands’ responsibilities. 

What’s an absolute must-do at Cannes?

See as many works as possible.

What’s the best campaign you’ve seen this year?

Absolut – The Vodka With Nothing To Hide.

When heading to Cannes what’s the one thing you make sure to pack?

My critical mind. 

What’s the best piece of advice you’ve ever received?

Never build a brand strategy by thinking of the brand. Always think of people first.

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