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Agency Life

Healthy Living Is So Cool

Healthy Living Is So Cool

Natasha Smith

Natasha Smith

January 15, 2019

And it makes for an amazing career.

"We are risk-takers, and always willing to go beyond to deliver solutions."

Ed Stapor, Partner and Chief Client Officer at Havas Health & You, shares how he got his start in the health-and-wellness space—and what made him stick with Havas for more than 25 years.

 

How would you explain your role to a small child?

When we go to a restaurant, we have people who serve us the food, people who cook the food, people who clean the tables, people who greet and seat us, and some people who are in charge of the whole restaurant. I do the same as the person who is in charge of the whole restaurant, but I don’t do it in a restaurant. I do it for clients in an advertising agency.

To an adult?

I am the Chief Client Officer that oversees and drives the business relationship of our global health and wellness clients.

How’d you get your start in advertising?

As with most people in the pharmaceutical advertising community, this path was not originally on my radar screen. My first job started in finance and accounting with a very well-known CPG company. During those years, I became intrigued with sales and marketing and decided that this is the career path for me. Over the years, I got a break to work in sales and marketing for a pharmaceutical company in Canada—and loved it.

One of my colleagues, who left the pharmaceutical company and switched to an advertising agency, called me and told me they had a vacancy and asked if I would be interested. I was, and 25 years later, here I am—still with the same company. I took to the advertising and promotion agency side of the business like a fish to water.

Why Havas Health & You?

Well, after 25 years of continuous learning and engaging work, team members who actually support each other and work together, and a unique, entrepreneurial, and collaborative culture, Havas Health & You is the obvious and only answer for me.

How is Havas different from the other places that you’ve worked?

Throughout my career, I have been fortunate to have worked for some good and well-known companies. However, what sets Havas Health & You apart are two things: first, their priority on staff contributions and satisfaction. Our culture survey results have shown that scores for trust of leadership being honest, approachable, and fair are incredibly high. In fact, 90% feel that they are part of a team, and 89% feel that Havas is committed to doing quality work and providing customer satisfaction. Seventy-nine percent are proud to work here. This has resulted in an enviable retention rate, above industry standards, and a superior way of working.

Second, we have a can-do attitude, and we are always providing solutions. Our clients trust and know that we are always looking to do what is best for them, first and foremost. We are not constrained by the bureaucracy and administration that hold back our competitors. Nor are we naysayers. We are risk-takers, and always willing to go beyond to deliver solutions. This makes for an intellectually stimulating environment that is fun and exhilarating to be a part of.

"Worry less and enjoy more."

What’s the best way to learn about your clients and their customers?

To learn about our clients, I would suggest exploring their websites and following them on social media such as Twitter and LinkedIn.

What’s the most exciting thing about working in this industry?

Your question makes me think of JFK’s moon speech. “We choose to go to the Moon…and do these other things, not because they are easy, but because they are hard…”

We choose the field of health and wellness, not because it is easy, but to inspire, to educate, and to promote healthier lives. In our industry, we see the positive impact that we can have on the lives of people every day. And that is beyond exciting; it is also a responsibility we take seriously.

The hardest?

For all the great work the industry does, it does not get the credit it deserves.

Other than advertising, what other industries do you find fascinating?

First one that comes to mind is the technology industry. The huge impact that it has on daily living—whether work, home, or at play—is astounding. And with the fast pace of technology, its potential is still in its infancy stage.

The other industry that is fascinating, in terms of the disruption as it affects all of us, is the retail sector. We all shop and need to shop for basic amenities. Shopping today is rapidly changing, whether online, in specialty stores like Whole Foods, or with new experience stories like Apple.

What’s your life motto?

Do what is good for you consistently; do what is not good for you in moderation!

What do you wish that you could tell your 25-year-old self?

Worry less and enjoy more.

"We are risk-takers, and always willing to go beyond to deliver solutions."

Ed Stapor, Partner and Chief Client Officer at Havas Health & You, shares how he got his start in the health-and-wellness space—and what made him stick with Havas for more than 25 years.

 

How would you explain your role to a small child?

When we go to a restaurant, we have people who serve us the food, people who cook the food, people who clean the tables, people who greet and seat us, and some people who are in charge of the whole restaurant. I do the same as the person who is in charge of the whole restaurant, but I don’t do it in a restaurant. I do it for clients in an advertising agency.

To an adult?

I am the Chief Client Officer that oversees and drives the business relationship of our global health and wellness clients.

How’d you get your start in advertising?

As with most people in the pharmaceutical advertising community, this path was not originally on my radar screen. My first job started in finance and accounting with a very well-known CPG company. During those years, I became intrigued with sales and marketing and decided that this is the career path for me. Over the years, I got a break to work in sales and marketing for a pharmaceutical company in Canada—and loved it.

One of my colleagues, who left the pharmaceutical company and switched to an advertising agency, called me and told me they had a vacancy and asked if I would be interested. I was, and 25 years later, here I am—still with the same company. I took to the advertising and promotion agency side of the business like a fish to water.

Why Havas Health & You?

Well, after 25 years of continuous learning and engaging work, team members who actually support each other and work together, and a unique, entrepreneurial, and collaborative culture, Havas Health & You is the obvious and only answer for me.

How is Havas different from the other places that you’ve worked?

Throughout my career, I have been fortunate to have worked for some good and well-known companies. However, what sets Havas Health & You apart are two things: first, their priority on staff contributions and satisfaction. Our culture survey results have shown that scores for trust of leadership being honest, approachable, and fair are incredibly high. In fact, 90% feel that they are part of a team, and 89% feel that Havas is committed to doing quality work and providing customer satisfaction. Seventy-nine percent are proud to work here. This has resulted in an enviable retention rate, above industry standards, and a superior way of working.

Second, we have a can-do attitude, and we are always providing solutions. Our clients trust and know that we are always looking to do what is best for them, first and foremost. We are not constrained by the bureaucracy and administration that hold back our competitors. Nor are we naysayers. We are risk-takers, and always willing to go beyond to deliver solutions. This makes for an intellectually stimulating environment that is fun and exhilarating to be a part of.

"Worry less and enjoy more."

What’s the best way to learn about your clients and their customers?

To learn about our clients, I would suggest exploring their websites and following them on social media such as Twitter and LinkedIn.

What’s the most exciting thing about working in this industry?

Your question makes me think of JFK’s moon speech. “We choose to go to the Moon…and do these other things, not because they are easy, but because they are hard…”

We choose the field of health and wellness, not because it is easy, but to inspire, to educate, and to promote healthier lives. In our industry, we see the positive impact that we can have on the lives of people every day. And that is beyond exciting; it is also a responsibility we take seriously.

The hardest?

For all the great work the industry does, it does not get the credit it deserves.

Other than advertising, what other industries do you find fascinating?

First one that comes to mind is the technology industry. The huge impact that it has on daily living—whether work, home, or at play—is astounding. And with the fast pace of technology, its potential is still in its infancy stage.

The other industry that is fascinating, in terms of the disruption as it affects all of us, is the retail sector. We all shop and need to shop for basic amenities. Shopping today is rapidly changing, whether online, in specialty stores like Whole Foods, or with new experience stories like Apple.

What’s your life motto?

Do what is good for you consistently; do what is not good for you in moderation!

What do you wish that you could tell your 25-year-old self?

Worry less and enjoy more.

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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