havas Content printed form Havas - The Download - https://download.havas.com/posts/elegant-solutions/
Agency Life

Elegant Solutions

Elegant Solutions

Natasha Smith

Natasha Smith

September 5, 2018

It’s what defines the advertising industry.

"I think speed, agility, and collaboration will be at the top of the list."

New to BETC London, Nick Docherty is now the agency’s head of strategy and is already making an impact with his determination to boost growth at the agency. He shares what he hopes to learn from his new colleagues and reveals a cool, fun fact. Clue: Nick has a look-alike.

 

So why BETC London?
I’ve long admired the work of BETC Paris, and the opportunity to build on that success with uniquely British flavor was too good to pass up. It was also a chance to work with Andy Kay and Rosie Bardales again, two of the best and nicest people in the industry.

What impact do you hope to make on the agency?
My number one priority is growing the London office, both from a creative and business perspective. That means making sure our existing clients have the best strategic jumping-off point possible, taking our thinking into new areas and disciplines, and focusing on the new business pipeline. There’s huge potential.

What do you hope to learn from your colleagues at BETC London?
You learn something new from everyone, but the skills required to manage a relatively small office are very different from running a big, established one. I think speed, agility, and collaboration will be at the top of the list.

"I make things interesting that people don’t automatically find interesting."

How would you explain your job to someone who doesn’t work in the industry?
I make things interesting that people don’t automatically find interesting.

What would you love for all of your new colleagues to know about you?
I’m an identical twin with two younger identical twin brothers. At one point, my mother had four children under the age of two. Think about that.

What do you hope that they never find out?
That thing in Barbados with the rum, and the pool, and the cat, and the paint.

What is the best decision that you’ve ever made?
Moving to Amsterdam for a few years, where I met my wife. In a bar. At 3am. See? Dreams do come true.

The worst?
Moving to Amsterdam for a few years, where I met my match in a city that treats bicycling as a full-contact sport. Not many of my ribs made it out fully intact.

What do you know now that you wish you had known 15 years ago?
That Amazon wasn’t just going to stay in books.

What genuinely gets you excited?
Finding elegant solutions to difficult problems. And the England rugby team, when they’re winning.

"I think speed, agility, and collaboration will be at the top of the list."

New to BETC London, Nick Docherty is now the agency’s head of strategy and is already making an impact with his determination to boost growth at the agency. He shares what he hopes to learn from his new colleagues and reveals a cool, fun fact. Clue: Nick has a look-alike.

 

So why BETC London?
I’ve long admired the work of BETC Paris, and the opportunity to build on that success with uniquely British flavor was too good to pass up. It was also a chance to work with Andy Kay and Rosie Bardales again, two of the best and nicest people in the industry.

What impact do you hope to make on the agency?
My number one priority is growing the London office, both from a creative and business perspective. That means making sure our existing clients have the best strategic jumping-off point possible, taking our thinking into new areas and disciplines, and focusing on the new business pipeline. There’s huge potential.

What do you hope to learn from your colleagues at BETC London?
You learn something new from everyone, but the skills required to manage a relatively small office are very different from running a big, established one. I think speed, agility, and collaboration will be at the top of the list.

"I make things interesting that people don’t automatically find interesting."

How would you explain your job to someone who doesn’t work in the industry?
I make things interesting that people don’t automatically find interesting.

What would you love for all of your new colleagues to know about you?
I’m an identical twin with two younger identical twin brothers. At one point, my mother had four children under the age of two. Think about that.

What do you hope that they never find out?
That thing in Barbados with the rum, and the pool, and the cat, and the paint.

What is the best decision that you’ve ever made?
Moving to Amsterdam for a few years, where I met my wife. In a bar. At 3am. See? Dreams do come true.

The worst?
Moving to Amsterdam for a few years, where I met my match in a city that treats bicycling as a full-contact sport. Not many of my ribs made it out fully intact.

What do you know now that you wish you had known 15 years ago?
That Amazon wasn’t just going to stay in books.

What genuinely gets you excited?
Finding elegant solutions to difficult problems. And the England rugby team, when they’re winning.

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

contact our office

Call:

Stop by:

Connect: