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Stealing the Show

Stealing the Show

Natasha Smith

Natasha Smith

March 2, 2018

Winning isn’t everything, but it is fun.

Recently at the CASSIES Awards in Toronto, Havas Canada won Silver and Bronze for their work with Toronto based photographer Aric Guité’s #CollabWithAric and Greenfield Natural Meat Company’s 70-Acre All-Natural Billboard. The honors capped off the most successful year for the Village. Presented by strategy, the CASSIES are the premier advertising awards in Canada and among the few awards shows that are exclusively results based.

The Silver

For #CollabWithAric, which won Silver, Havas Canada worked with Toronto-based photographer Aric Guite to create an innovative promotional campaign on Instagram. Aric knew that every art director receives hundreds of photographer’s postcards in the mail, and most are thrown out. That’s why he wanted to do something different. He approached Havas Canada to find a new way to showcase his talent and capture the attention of directors. Armed with a list of the top art directors that he always wanted to work with, Aric chose one photo from each director’s Instagram feed and shot a second photo that complimented the subject. Aric then posted the two photos side by side on his personal Instagram, tagging each director and adding a caption asking to collaborate. The campaign was an immediate success–65% of the art directors responded either on Instagram or through email, and 20% hired Aric to collaborate on their latest projects.

The Bronze

In the second winning campaign, which won Bronze, Havas Canada teamed up with Greenfield Natural Meat Company to promote the brand’s all-natural philosophy. Recognizing that consumers today are more aware of the quality and the health implications of the food they’re eating, Havas Canada set out to create the world’s largest all-natural billboard. For the film, titled Farmvertising, the Havas team convinced a Manitoba farmer to carve headlines into his 70-acre alfalfa field using GPS technology to map various routes while drones and a helicopter helped get aerial shots. As a result of the campaign, the brand garnered 2.5 million views and 10 million media impressions, doubled its sales, and convinced four major Canadian grocers to carry the brand’s products.

A bit of insight

“These wins were the perfect culmination to our most successful awards year ever at Havas Canada,” says VP Creative Director Cory Eisentraut. “Having our work featured in One Show and Communication Arts, as well as winning multiple Golds at our country’s biggest shows, has given our Village tremendous momentum as we head into 2018.” Echoing those thoughts, CEO Tom Olesinski adds: “I’m really proud of the Havas team. We had a great year producing award-winning work but could not have achieved this without outstanding clients. We are excited by our achievements this year, and I’m looking forward to a continuing record of success moving forward.”

Recently at the CASSIES Awards in Toronto, Havas Canada won Silver and Bronze for their work with Toronto based photographer Aric Guité’s #CollabWithAric and Greenfield Natural Meat Company’s 70-Acre All-Natural Billboard. The honors capped off the most successful year for the Village. Presented by strategy, the CASSIES are the premier advertising awards in Canada and among the few awards shows that are exclusively results based.

The Silver

For #CollabWithAric, which won Silver, Havas Canada worked with Toronto-based photographer Aric Guite to create an innovative promotional campaign on Instagram. Aric knew that every art director receives hundreds of photographer’s postcards in the mail, and most are thrown out. That’s why he wanted to do something different. He approached Havas Canada to find a new way to showcase his talent and capture the attention of directors. Armed with a list of the top art directors that he always wanted to work with, Aric chose one photo from each director’s Instagram feed and shot a second photo that complimented the subject. Aric then posted the two photos side by side on his personal Instagram, tagging each director and adding a caption asking to collaborate. The campaign was an immediate success–65% of the art directors responded either on Instagram or through email, and 20% hired Aric to collaborate on their latest projects.

The Bronze

In the second winning campaign, which won Bronze, Havas Canada teamed up with Greenfield Natural Meat Company to promote the brand’s all-natural philosophy. Recognizing that consumers today are more aware of the quality and the health implications of the food they’re eating, Havas Canada set out to create the world’s largest all-natural billboard. For the film, titled Farmvertising, the Havas team convinced a Manitoba farmer to carve headlines into his 70-acre alfalfa field using GPS technology to map various routes while drones and a helicopter helped get aerial shots. As a result of the campaign, the brand garnered 2.5 million views and 10 million media impressions, doubled its sales, and convinced four major Canadian grocers to carry the brand’s products.

A bit of insight

“These wins were the perfect culmination to our most successful awards year ever at Havas Canada,” says VP Creative Director Cory Eisentraut. “Having our work featured in One Show and Communication Arts, as well as winning multiple Golds at our country’s biggest shows, has given our Village tremendous momentum as we head into 2018.” Echoing those thoughts, CEO Tom Olesinski adds: “I’m really proud of the Havas team. We had a great year producing award-winning work but could not have achieved this without outstanding clients. We are excited by our achievements this year, and I’m looking forward to a continuing record of success moving forward.”

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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