havas Content printed form Havas - The Download - https://download.havas.com/posts/spotlight-on-apac/
Work

Cannes 2018: Spotlight on APAC

Cannes 2018: Spotlight on APAC

Havas Global Comms

Havas Global Comms

May 22, 2018

Our Global Creative Council Highlights Some of the Best Campaigns to Come Out of the Region

"For all advertising people, it is a week of introspection, humility, and anticipation."

The 65th Cannes Lions Festival has arrived.

We’ll have reformed (still not enough) Cannes, a recovering Cannes, after the withdrawal of Publicis and the ranting of Sir Martin Sorrell, and a strong desire to put creativity back to the place it deserves.

Whether moaners like it or not, Cannes will always be half money maker, half idea maker. But for all advertising people, it is a week of introspection, humility, and anticipation. How do I stack up compared to the huge talent of my competitors? Which lessons to learn? What are the prospects for the future of our profession?

The advertising world can get excited, or get global, or get digital all it wants, but its DNA will always be to have the idea: an idea that sells.

Never has the world known such a technological acceleration, never have there been so many possibilities to communicate, never have the agencies been so concerned about their future. In 60 years of advertising, it’s not the first “revolution.” I know only one antidote: creativity.

Over the next weeks, our Regional Creative Heads will share a selection of our best chances for Cannes 2018, starting this week with APAC and Host/Havas Chief Creative Officer Darren Spiller.

– Jacques Séguéla, member of the Havas Global Creative Council, and a consultant for Havas Group

Darren Spiller, Chief Creative Officer, Host/Havas: APAC has created some very surprising campaigns with a number of them already receiving global accolades. The campaigns go from helping to save a nation like Palau to helping save Christmas and humanity with the Air New Zealand and Bottom 100 campaigns, respectively.

 

The Palau Pledge

Host/Havas Sydney

An innovative campaign without a piece of tech in sight. A winner of the coveted D&AD Black Pencil, Palau Pledge goes a long way to save a nation from the terrors of tourism.

A Very Merry Mistake

Host/Havas Sydney

Air New Zealand does it again with its distinctive approach to advertising, its campaign having already been named the Global Content Idea of the Year at last week’s PRWeek Global Awards in London.

It is a campaign using the distinctive Kiwi accent to terrorize Santa’s workshop. Not to worry, right on cue Air New Zealand flies in to save Christmas.

The Bottom 100

Host/Havas Sydney

A Yellow Pencil winner at this year’s D&AD awards, The Bottom 100 plays off people’s obsession with the rich and famous in order to alert us to the plight of the world’s poor.

Teddy Bear

Havas Beijing

Beijing’s heartfelt campaign for Huawei uses a teddy bear and a phone to save the life of a child halfway across the world.

NZ Super Bowl

Host/Havas Sydney

A fast turnaround campaign that helps fans of the losing Super Bowl team to save face. All they have to do is fly down under to a place like Australia or New Zealand where the local population neither cares nor knows about the game or the losing fans’ shame.

"For all advertising people, it is a week of introspection, humility, and anticipation."

The 65th Cannes Lions Festival has arrived.

We’ll have reformed (still not enough) Cannes, a recovering Cannes, after the withdrawal of Publicis and the ranting of Sir Martin Sorrell, and a strong desire to put creativity back to the place it deserves.

Whether moaners like it or not, Cannes will always be half money maker, half idea maker. But for all advertising people, it is a week of introspection, humility, and anticipation. How do I stack up compared to the huge talent of my competitors? Which lessons to learn? What are the prospects for the future of our profession?

The advertising world can get excited, or get global, or get digital all it wants, but its DNA will always be to have the idea: an idea that sells.

Never has the world known such a technological acceleration, never have there been so many possibilities to communicate, never have the agencies been so concerned about their future. In 60 years of advertising, it’s not the first “revolution.” I know only one antidote: creativity.

Over the next weeks, our Regional Creative Heads will share a selection of our best chances for Cannes 2018, starting this week with APAC and Host/Havas Chief Creative Officer Darren Spiller.

– Jacques Séguéla, member of the Havas Global Creative Council, and a consultant for Havas Group

Darren Spiller, Chief Creative Officer, Host/Havas: APAC has created some very surprising campaigns with a number of them already receiving global accolades. The campaigns go from helping to save a nation like Palau to helping save Christmas and humanity with the Air New Zealand and Bottom 100 campaigns, respectively.

 

The Palau Pledge

Host/Havas Sydney

An innovative campaign without a piece of tech in sight. A winner of the coveted D&AD Black Pencil, Palau Pledge goes a long way to save a nation from the terrors of tourism.

A Very Merry Mistake

Host/Havas Sydney

Air New Zealand does it again with its distinctive approach to advertising, its campaign having already been named the Global Content Idea of the Year at last week’s PRWeek Global Awards in London.

It is a campaign using the distinctive Kiwi accent to terrorize Santa’s workshop. Not to worry, right on cue Air New Zealand flies in to save Christmas.

The Bottom 100

Host/Havas Sydney

A Yellow Pencil winner at this year’s D&AD awards, The Bottom 100 plays off people’s obsession with the rich and famous in order to alert us to the plight of the world’s poor.

Teddy Bear

Havas Beijing

Beijing’s heartfelt campaign for Huawei uses a teddy bear and a phone to save the life of a child halfway across the world.

NZ Super Bowl

Host/Havas Sydney

A fast turnaround campaign that helps fans of the losing Super Bowl team to save face. All they have to do is fly down under to a place like Australia or New Zealand where the local population neither cares nor knows about the game or the losing fans’ shame.

Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.

contact our office

Call:

Stop by:

Connect: