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Ideas

Chatbots in Media and Entertainment

Chatbots in Media and Entertainment

Sami Viitamäki

Sami Viitamäki

May 17, 2017

7 roles that chatbots could play in the future.

Venture Beat

Sami Viitamäki
Executive Director
Havas New York

One of the more fun assertions you hear tossed around nowadays is “Chatbots will kill apps, websites, and basically everything else, too” — except, it seems, email. Having been in the marketing business for a couple of decades now, I read and listen to these convictions with a compassionate smile.

As an example of why I’m a little more skeptical, people have been preaching the end of TV for as long as I’ve been in business. And while traditional, programmed, fixed timeslot TV viewing has indeed decreased, the volume of TV and video content has only increased, and viewing across connected devices keeps increasing with age, also for millennials. If you look at the quality and selection of TV content available, I’d almost say TV has never done better.

 

Read the full article here.

Venture Beat

Sami Viitamäki
Executive Director
Havas New York

One of the more fun assertions you hear tossed around nowadays is “Chatbots will kill apps, websites, and basically everything else, too” — except, it seems, email. Having been in the marketing business for a couple of decades now, I read and listen to these convictions with a compassionate smile.

As an example of why I’m a little more skeptical, people have been preaching the end of TV for as long as I’ve been in business. And while traditional, programmed, fixed timeslot TV viewing has indeed decreased, the volume of TV and video content has only increased, and viewing across connected devices keeps increasing with age, also for millennials. If you look at the quality and selection of TV content available, I’d almost say TV has never done better.

 

Read the full article here.

Sami leads marketing, design and projects for major clients, and co-leads Havas’ thought leadership efforts.

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