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Ideas

Will AR Lead to Digitization—of Everything?

Will AR Lead to Digitization—of Everything?

Sami Viitamäki

Sami Viitamäki

September 14, 2017

The digitization of (nearly) everything

Venture Beat

Sami Viitamäki
Executive Director
Havas New York

With Apple’s announcements, lots of media attention is always directed to the physical features and novelties of the devices. But with this week’s event, the biggest star was the ARKit software. It promises to do for augmented reality (AR) what the App Store did for apps: take it mainstream to the hundreds of millions of consumers already in Apple’s ecosystem.

According to Robert Scoble and Shel Israel, AR and Virtual Reality (VR) together constitute a ‘Fourth Transformation’ in human-computer interaction, the previous ones being the move from punch cards to text input, from text input to a graphical user interface (GUI) and from a mouse operated GUI to touch. This time, however, it’ll not be just about how we interact with computers, but how we interact with the world, the people and the brands around us.

Read the full article here.

Venture Beat

Sami Viitamäki
Executive Director
Havas New York

With Apple’s announcements, lots of media attention is always directed to the physical features and novelties of the devices. But with this week’s event, the biggest star was the ARKit software. It promises to do for augmented reality (AR) what the App Store did for apps: take it mainstream to the hundreds of millions of consumers already in Apple’s ecosystem.

According to Robert Scoble and Shel Israel, AR and Virtual Reality (VR) together constitute a ‘Fourth Transformation’ in human-computer interaction, the previous ones being the move from punch cards to text input, from text input to a graphical user interface (GUI) and from a mouse operated GUI to touch. This time, however, it’ll not be just about how we interact with computers, but how we interact with the world, the people and the brands around us.

Read the full article here.

Sami leads marketing, design and projects for major clients, and co-leads Havas’ thought leadership efforts.

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