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Agency Life

Puppy Love

Puppy Love

Natasha Smith

Natasha Smith

December 4, 2018

Six puppies changed her life. Now she’s on a mission to help rescue as many dogs as she can.

"The problem, to me, almost seemed too big. But when I met those abandoned puppies at my door, I knew something had to be done.”

Paula Storni has a double life. She’s Head of Programmatic HUB at Havas Group Argentina. But she also is on a mission to rescue dogs that need help. That’s why four years ago she joined Pichichos al Rescate, which is Spanish for “Doggies to the Rescue.” It’s an organization that manages dog rescue and adoption. With just four members, including Storni, the women are making a great impact, providing help to the dogs who need it most and teaching others to do the same. “These are a group of normal women who work nine hours a day and are making a huge difference,” Storni says. “They started with a Facebook page, and then they expanded the network to Instagram and a website.”

So, how did she become connected with Pichichos? “Well, six puppies were abandoned behind a gate in a spot where I vacation.” She says that’s when her doggy adventure began. “I’ve always had a passion for dogs, their care, and, if necessary, their rescue. But like many people, I didn’t think that I could help. The problem, to me, almost seemed too big. But when I met those abandoned puppies at my door, I knew something had to be done.”

So Storni contacted Pichichos al Rescate to get some help for the puppies. “They told me that the only person who can help those dogs, right now, was me.” That was the beginning of her journey with dog rescues and with Pichichos al Rescate.

With support and guidance from Pichichos, Storni began her new journey helping dogs that needed to be rescued. Since that initial rescue, Storni has helped many street dogs, brought them home, cared for them, and put them up for adoption via social media.

“Something can always be done, despite having a family, a job, or little space...”

“Something can always be done, despite having a family, a job, or little space,” Storni says. “That’s what Pichichos wants everyone to see.” She says the small team encourages people to adopt rescue animals because “there are a lot of dogs on the street that need help.”

More than four years later, the organization has tens of thousands of followers on Instagram and Facebook. That social media success can be partly attributed to the Mobext team, who helped develop the Pichichos website. “My work at Havas helped me. I have knowledge about the content, formats, and platforms to be able to help Pichichos,” Storni says.

“We pay for most everything out of our own pockets, but when there is a very expensive operation, we’ll ask for donations on the website. And people donate a lot to us,” she says. “There are even moments when we have to say enough, because we already received so much.”

Pichichos al Rescate is an official NGO. “We decided that we wanted to be official and reached out to our followers on social media,” Storni says. “One young woman stepped forward and volunteered. She took care of all the paperwork.” Status as an NGO allows Pichichos al Rescate to receive donations easily. As for the future, “We want to raise awareness–a seemingly simple goal that keeps us pretty busy.”

"The problem, to me, almost seemed too big. But when I met those abandoned puppies at my door, I knew something had to be done.”

Paula Storni has a double life. She’s Head of Programmatic HUB at Havas Group Argentina. But she also is on a mission to rescue dogs that need help. That’s why four years ago she joined Pichichos al Rescate, which is Spanish for “Doggies to the Rescue.” It’s an organization that manages dog rescue and adoption. With just four members, including Storni, the women are making a great impact, providing help to the dogs who need it most and teaching others to do the same. “These are a group of normal women who work nine hours a day and are making a huge difference,” Storni says. “They started with a Facebook page, and then they expanded the network to Instagram and a website.”

So, how did she become connected with Pichichos? “Well, six puppies were abandoned behind a gate in a spot where I vacation.” She says that’s when her doggy adventure began. “I’ve always had a passion for dogs, their care, and, if necessary, their rescue. But like many people, I didn’t think that I could help. The problem, to me, almost seemed too big. But when I met those abandoned puppies at my door, I knew something had to be done.”

So Storni contacted Pichichos al Rescate to get some help for the puppies. “They told me that the only person who can help those dogs, right now, was me.” That was the beginning of her journey with dog rescues and with Pichichos al Rescate.

With support and guidance from Pichichos, Storni began her new journey helping dogs that needed to be rescued. Since that initial rescue, Storni has helped many street dogs, brought them home, cared for them, and put them up for adoption via social media.

“Something can always be done, despite having a family, a job, or little space...”

“Something can always be done, despite having a family, a job, or little space,” Storni says. “That’s what Pichichos wants everyone to see.” She says the small team encourages people to adopt rescue animals because “there are a lot of dogs on the street that need help.”

More than four years later, the organization has tens of thousands of followers on Instagram and Facebook. That social media success can be partly attributed to the Mobext team, who helped develop the Pichichos website. “My work at Havas helped me. I have knowledge about the content, formats, and platforms to be able to help Pichichos,” Storni says.

“We pay for most everything out of our own pockets, but when there is a very expensive operation, we’ll ask for donations on the website. And people donate a lot to us,” she says. “There are even moments when we have to say enough, because we already received so much.”

Pichichos al Rescate is an official NGO. “We decided that we wanted to be official and reached out to our followers on social media,” Storni says. “One young woman stepped forward and volunteered. She took care of all the paperwork.” Status as an NGO allows Pichichos al Rescate to receive donations easily. As for the future, “We want to raise awareness–a seemingly simple goal that keeps us pretty busy.”

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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