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One to Watch in 2018: Augmented Commerce

One to Watch in 2018: Augmented Commerce

Havas Global Comms

Havas Global Comms

November 17, 2017

Retailers and brands need to look beyond initial gimmicks to AR's true potential.

AdAge

By Jez Jowett
Global Head of Creative Technology, Havas Media Group

 

At the start of November, Amazon introduced a new feature called AR View, which lets customers visualize online products in their own living space, using their smartphone camera.

Launched in the Amazon app for iOS devices, AR View offers the ability to view thousands of products for the home, including furniture, electronics, toys, games and decor, in augmented reality.

Amazon isn’t the only company riding the AR shopping cart. Ikea and Target have also released AR apps to help customers visualize what their furniture may look like in their own homes.

Before the cries of “gimmick” start to flood the comments section, I’m willing to concede that seeing how a toy or game may look against a backdrop of shelving or soft furnishings isn’t, perhaps, as useful as being able to see how furniture suits its environment before clicking “Buy Now.”

Read the full article

AdAge

By Jez Jowett
Global Head of Creative Technology, Havas Media Group

 

At the start of November, Amazon introduced a new feature called AR View, which lets customers visualize online products in their own living space, using their smartphone camera.

Launched in the Amazon app for iOS devices, AR View offers the ability to view thousands of products for the home, including furniture, electronics, toys, games and decor, in augmented reality.

Amazon isn’t the only company riding the AR shopping cart. Ikea and Target have also released AR apps to help customers visualize what their furniture may look like in their own homes.

Before the cries of “gimmick” start to flood the comments section, I’m willing to concede that seeing how a toy or game may look against a backdrop of shelving or soft furnishings isn’t, perhaps, as useful as being able to see how furniture suits its environment before clicking “Buy Now.”

Read the full article

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