havas Content printed form Havas - The Download - https://download.havas.com/posts/nostalgia-isnt-what-it-used-to-be/
Ideas

Nostalgia Isn't What It Used To Be

Nostalgia Isn't What It Used To Be

Farzaam Ahmed

Farzaam Ahmed

July 6, 2018

Look back the right way.

LBBOnline

Farzaam Ahmed
Senior Strategic Planner, Havas Düsseldorf

July 5, 2018

 

I am a self-professed geek, a person who displays fandom about certain topics (not to be confused with a nerd, someone displaying academic aptitude). Like many I have a taste for things from the past, in particular; 90’s alternative rock, graphic novels, as well as 80’s movies and shows, all of which seem to be in vogue right now. For instance, the (Smashing) Pumpkins are back together (well ¾), every comic character imaginable is making a big screen appearance, Bill and Ted are apparently about to embark on another journey and even the Karate Kid himself Daniel LaRusso is kicking back (see what I did there? Very clever) this summer in a new ‘Cobra-Kai’ YouTube Red series.

So, all in all, happy times, right? Well actually, maybe not.

Last week one of the most successful reboots of the last few years came tumbling down in a dramatic heap thanks to its eponymous star Roseanne saying some things on Twitter she ought not to and in the process got her show and probably herself canceled for good.

The trend of mining seemingly proven past performers has even taken a-turn into the marketing world, with WPP and Sir Martin Sorrell’s acrimonious split resulting in the former setting up a new media start-up that his investors admit sees him ‘borrowing from the same playbook’ he used to turn a wires and plastics manufacturer into the world’s largest advertising group.

In fact, the trend towards nostalgic nods can be seen all across the brands and products we consume too. From Apple championing ease of product use with Sesame Street characters, to Adobe stating its creative credentials with a homage to bushy-haired icon Bob Ross and the likes of Nintendo launching ‘classic’ versions of their NES and SNES systems, all perfectly mixing a contemporary edge that leverages retro credibility.

All of these examples got me thinking, is it really as good as it appears for everyone?

 

Read the full article.

LBBOnline

Farzaam Ahmed
Senior Strategic Planner, Havas Düsseldorf

July 5, 2018

 

I am a self-professed geek, a person who displays fandom about certain topics (not to be confused with a nerd, someone displaying academic aptitude). Like many I have a taste for things from the past, in particular; 90’s alternative rock, graphic novels, as well as 80’s movies and shows, all of which seem to be in vogue right now. For instance, the (Smashing) Pumpkins are back together (well ¾), every comic character imaginable is making a big screen appearance, Bill and Ted are apparently about to embark on another journey and even the Karate Kid himself Daniel LaRusso is kicking back (see what I did there? Very clever) this summer in a new ‘Cobra-Kai’ YouTube Red series.

So, all in all, happy times, right? Well actually, maybe not.

Last week one of the most successful reboots of the last few years came tumbling down in a dramatic heap thanks to its eponymous star Roseanne saying some things on Twitter she ought not to and in the process got her show and probably herself canceled for good.

The trend of mining seemingly proven past performers has even taken a-turn into the marketing world, with WPP and Sir Martin Sorrell’s acrimonious split resulting in the former setting up a new media start-up that his investors admit sees him ‘borrowing from the same playbook’ he used to turn a wires and plastics manufacturer into the world’s largest advertising group.

In fact, the trend towards nostalgic nods can be seen all across the brands and products we consume too. From Apple championing ease of product use with Sesame Street characters, to Adobe stating its creative credentials with a homage to bushy-haired icon Bob Ross and the likes of Nintendo launching ‘classic’ versions of their NES and SNES systems, all perfectly mixing a contemporary edge that leverages retro credibility.

All of these examples got me thinking, is it really as good as it appears for everyone?

 

Read the full article.

Faz works on a range of multi-channel, through the line campaigns for international clients.

contact our office

Call:

Stop by:

Connect: