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Nian He Is Geared Up for Cannes

Nian He Is Geared Up for Cannes

Nian He

Nian He

June 16, 2018

This Young Lion from Havas Düsseldorf hopes to soak in all things creative, while attending the festival for the very first time.

"I’m really looking forward to all the amazing experiences the festival has in store for me."

It is truly an honor for me to get the precious chance to attend this year’s Cannes Lions International Festival with the other Young Lions. This will be my first time at the festival. And to have such an opportunity in the second year of my career means a lot. I’m really looking forward to all the amazing experiences the festival has in store for me.

What excites me most is the rare opportunity to learn face-to-face from some of the greatest creative minds who come there from all around the world. I can’t wait to listen to the advertising maestros—like Droga5 founder David Droga and CP+B cofounder Chuck Porter—sharing their thoughts about the industry—to see the badass leaders from the industry giving us some insights on the future of creativity, as well as to meet the heroes from some of the most impactful campaigns from the last year, such as “Exclusive the Rainbow” or “Prescribed to Death”, and to know more about the inspiration, sweat, and pain behind conceiving and realizing their ideas.

I also hope to gain deeper insights into major social issues and the latest technologies, such as AI, VR, or gun violence on campus. Two topics that I am especially intrigued by are blockchain, and the redefinition of femininity and masculinity in the age of #MeToo. It would be interesting, and important, to find out more about how these social and technological trends are influencing the creative industry, how we can leverage them for future campaigns, and what creativity can contribute to their further development.

Increasingly, we receive briefs from clients asking us to create campaigns that are targeted at the younger generations, so I would like to learn about these future consumers and get a better understanding not only of who they are, what they like, what will drive their behaviors and spending, but also of how to connect with and engage with them.

I’d be thrilled to go home having gained some insider observations about what kind of work is Lion-worthy from the commentaries and discussions of this year’s judges at the “Inside the Jury Room” sessions and the guided tours of winning works.

I am determined to make the most of this opportunity. And I have no doubt that the upcoming five days at Cannes will be an unforgettable experience.

"I’m really looking forward to all the amazing experiences the festival has in store for me."

It is truly an honor for me to get the precious chance to attend this year’s Cannes Lions International Festival with the other Young Lions. This will be my first time at the festival. And to have such an opportunity in the second year of my career means a lot. I’m really looking forward to all the amazing experiences the festival has in store for me.

What excites me most is the rare opportunity to learn face-to-face from some of the greatest creative minds who come there from all around the world. I can’t wait to listen to the advertising maestros—like Droga5 founder David Droga and CP+B cofounder Chuck Porter—sharing their thoughts about the industry—to see the badass leaders from the industry giving us some insights on the future of creativity, as well as to meet the heroes from some of the most impactful campaigns from the last year, such as “Exclusive the Rainbow” or “Prescribed to Death”, and to know more about the inspiration, sweat, and pain behind conceiving and realizing their ideas.

I also hope to gain deeper insights into major social issues and the latest technologies, such as AI, VR, or gun violence on campus. Two topics that I am especially intrigued by are blockchain, and the redefinition of femininity and masculinity in the age of #MeToo. It would be interesting, and important, to find out more about how these social and technological trends are influencing the creative industry, how we can leverage them for future campaigns, and what creativity can contribute to their further development.

Increasingly, we receive briefs from clients asking us to create campaigns that are targeted at the younger generations, so I would like to learn about these future consumers and get a better understanding not only of who they are, what they like, what will drive their behaviors and spending, but also of how to connect with and engage with them.

I’d be thrilled to go home having gained some insider observations about what kind of work is Lion-worthy from the commentaries and discussions of this year’s judges at the “Inside the Jury Room” sessions and the guided tours of winning works.

I am determined to make the most of this opportunity. And I have no doubt that the upcoming five days at Cannes will be an unforgettable experience.

Nian He is a creative at Havas Germany, and a die-hard fan of spicy hot pot.

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