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Marketers Guideposts for 2018

Marketers Guideposts for 2018

Havas Global Comms

Havas Global Comms

January 31, 2018

Marketers should forgo the resolutions this year and focus on larger considerations that can serve as simple guideposts to validate their decision-making.

Today’s powerful brands must put their identity on a pedestal and weigh every detail and element including color, form, visuals and even typography.

Forbes.com

By Emily Porter
Executive Vice President, Havas Formula

January 31, 2018

 

Personally, I’ve never had a strong desire to create New Year’s resolutions — not because I don’t believe in powerful changes or challenges. On the contrary, but more so because I feel like I already have enough packed into my life that adding additional pressure isn’t really necessary. Interestingly enough, that pressure doesn’t seem to suit others well, either. In fact, it was recently reported that 80% of resolutions fail by the second week of February (disclaimer: please don’t be discouraged if you’re marching full steam ahead!).

So, just as we often fail at keeping up the gym routine, eating right and not spending on frivolous things, I believe the same can be said for marketers who easily get derailed from their best-laid plans.

Many of my colleagues and clients use the start of the year as a time of reflection, particularly to reexamine what strategies were missing from last year’s program. For most, there’s just not enough coffee in the world to keep up with the latest in digital and traditional strategies to help amplify a brand or the overall brand experience. As marketers deliberate on what’s next for this upcoming year, perhaps they should forgo the resolutions and focus on larger considerations that can serve as simple guideposts to validate their decision-making.

So, here are my 2018 guideposts for marketers — to help keep us on course throughout the year as we market our hearts out:

Brand Consistency

Never in the history of the world have there been as many devices, screens, platforms and, ultimately, customer touchpoints. The sheer proliferation of technology has made for a logistical nightmare for brands looking to maintain a strong, uniform brand consistency.

 

Read the full article

Today’s powerful brands must put their identity on a pedestal and weigh every detail and element including color, form, visuals and even typography.

Forbes.com

By Emily Porter
Executive Vice President, Havas Formula

January 31, 2018

 

Personally, I’ve never had a strong desire to create New Year’s resolutions — not because I don’t believe in powerful changes or challenges. On the contrary, but more so because I feel like I already have enough packed into my life that adding additional pressure isn’t really necessary. Interestingly enough, that pressure doesn’t seem to suit others well, either. In fact, it was recently reported that 80% of resolutions fail by the second week of February (disclaimer: please don’t be discouraged if you’re marching full steam ahead!).

So, just as we often fail at keeping up the gym routine, eating right and not spending on frivolous things, I believe the same can be said for marketers who easily get derailed from their best-laid plans.

Many of my colleagues and clients use the start of the year as a time of reflection, particularly to reexamine what strategies were missing from last year’s program. For most, there’s just not enough coffee in the world to keep up with the latest in digital and traditional strategies to help amplify a brand or the overall brand experience. As marketers deliberate on what’s next for this upcoming year, perhaps they should forgo the resolutions and focus on larger considerations that can serve as simple guideposts to validate their decision-making.

So, here are my 2018 guideposts for marketers — to help keep us on course throughout the year as we market our hearts out:

Brand Consistency

Never in the history of the world have there been as many devices, screens, platforms and, ultimately, customer touchpoints. The sheer proliferation of technology has made for a logistical nightmare for brands looking to maintain a strong, uniform brand consistency.

 

Read the full article

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