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Ideas

It's About the Idea in Today's Jump Culture

It's About the Idea in Today's Jump Culture

Havas Global Comms

Havas Global Comms

October 2, 2017

How do we ensure that our creative ideas are not simply moving from an interruption to irritation?

Campaign UK

Mark Whelan
Chief Creative Officer
Havas UK

Spoiler. The point at the end of this piece is it’s all about the idea. You know this already, it’s been written a million times before, so now you can go back to watching that xx/Calvin Klein video again and wondering if it’s great or a bit like a moving catalog.

I’ve been on an interesting journey to get to this conclusion because of my recent first tentative steps into the media world, which also coincided with Cannes. But before I get into that, I just want to talk about my journey to Cannes. You see, it was this bloke across the aisle on the flight, wearing what can only be described as a Dominatrix Disco of a trainer. They were sparkling silver Gucci flat soles, adorned with a brace of biker studs running up the back. I couldn’t take my eyes off them. I took a photo of them. I wrestled myself back from having a furtive stroke of them.

Read the full article here.

Campaign UK

Mark Whelan
Chief Creative Officer
Havas UK

Spoiler. The point at the end of this piece is it’s all about the idea. You know this already, it’s been written a million times before, so now you can go back to watching that xx/Calvin Klein video again and wondering if it’s great or a bit like a moving catalog.

I’ve been on an interesting journey to get to this conclusion because of my recent first tentative steps into the media world, which also coincided with Cannes. But before I get into that, I just want to talk about my journey to Cannes. You see, it was this bloke across the aisle on the flight, wearing what can only be described as a Dominatrix Disco of a trainer. They were sparkling silver Gucci flat soles, adorned with a brace of biker studs running up the back. I couldn’t take my eyes off them. I took a photo of them. I wrestled myself back from having a furtive stroke of them.

Read the full article here.

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