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In the Spotlight

In the Spotlight

Havas Global Comms

Havas Global Comms

March 12, 2018

Havas UK CMO Tracey Barber chats about gender equality, breaking down barriers, plus balancing work and home life.

"Always maintain a healthy sense of what your priorities actually are."

Marketing Society

Tracey Barber
Chief Marketing Officer, Havas UK

March 8, 2018

 

Who is the woman that inspires you most and why?

My sister, Sara. Because while I can (and often do) feel hugely inspired by industry leaders, vocal activists, or other forces for good, I believe that sisterhood delivers a unique bond which we should try and emulate in our working lives. A shared agenda, having each other’s back, and a bloody great dollop of humor get you through a lot.

What’s the best advice you’ve ever been given?

Stick to your own values no matter what. It’s a trait shared by all the best leaders—you know what they stand for.

What do all business leaders need to know about gender equality?

That it isn’t rocket science and shouldn’t be over complicated. Make it complicated, and you inevitably end up making excuses.

Women want equal opportunity—but that doesn’t necessarily mean equal treatment.

Some obvious factors—maternity leave and childcare, for example—will clearly affect women more than men. But such factors shouldn’t affect their careers and need to be considered fairly to ensure women are given equal opportunity to progress as their male counterparts. Set an example and call out discrimination and unconscious bias in your workforce. Your company will be better for it.

Based on your own experience, what advice would you give to women looking to progress to the C-suite?

Keep doing your job brilliantly and honestly, and don’t compromise or get drawn into office politics or game-playing. Concentrate on what makes you good, and ignore anything that distracts from that.

How do you maintain a work-life balance?

I have worked no more than four days a week since the birth of my first child 22 years ago—deliberately, to ensure I ring-fence time for my family.

And, this is important, it hasn’t impacted on my career at all.

I’ve been fortunate to have bosses who have enabled that. Seek them out, as the industry is changing, and they’ll be the ones who are still at the top in five years’ time. Maybe this is a lesson for us all: always maintain a healthy sense of what your priorities actually are.

 

Read the full interview here.

"Always maintain a healthy sense of what your priorities actually are."

Marketing Society

Tracey Barber
Chief Marketing Officer, Havas UK

March 8, 2018

 

Who is the woman that inspires you most and why?

My sister, Sara. Because while I can (and often do) feel hugely inspired by industry leaders, vocal activists, or other forces for good, I believe that sisterhood delivers a unique bond which we should try and emulate in our working lives. A shared agenda, having each other’s back, and a bloody great dollop of humor get you through a lot.

What’s the best advice you’ve ever been given?

Stick to your own values no matter what. It’s a trait shared by all the best leaders—you know what they stand for.

What do all business leaders need to know about gender equality?

That it isn’t rocket science and shouldn’t be over complicated. Make it complicated, and you inevitably end up making excuses.

Women want equal opportunity—but that doesn’t necessarily mean equal treatment.

Some obvious factors—maternity leave and childcare, for example—will clearly affect women more than men. But such factors shouldn’t affect their careers and need to be considered fairly to ensure women are given equal opportunity to progress as their male counterparts. Set an example and call out discrimination and unconscious bias in your workforce. Your company will be better for it.

Based on your own experience, what advice would you give to women looking to progress to the C-suite?

Keep doing your job brilliantly and honestly, and don’t compromise or get drawn into office politics or game-playing. Concentrate on what makes you good, and ignore anything that distracts from that.

How do you maintain a work-life balance?

I have worked no more than four days a week since the birth of my first child 22 years ago—deliberately, to ensure I ring-fence time for my family.

And, this is important, it hasn’t impacted on my career at all.

I’ve been fortunate to have bosses who have enabled that. Seek them out, as the industry is changing, and they’ll be the ones who are still at the top in five years’ time. Maybe this is a lesson for us all: always maintain a healthy sense of what your priorities actually are.

 

Read the full interview here.

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