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Fixing an Elitist Culture

Fixing an Elitist Culture

Havas Global Comms

Havas Global Comms

April 21, 2017

All the process in the world can’t fix an elitist or siloed culture, says Imogen Hewitt.

AdNews
Imogen Hewitt
Group Managing Director, Havas Media Australia

No other agencies of Havas’ scale have done, or even could carry out the restructure it has undertaken, says executive strategy director at Havas Group Imogen Hewitt.

It’s now nine months since the agency entirely reorganized the way it operates to fully integrate the strategic thinking of its creative and media businesses. In July last year, it pooled a multi-disciplinary team of strategists into a new ‘strategy hub’, led by Hewitt and Havas Worldwide Australia’s head of planning Phil Johnston.

Hewitt, whose role is also chief strategy officer (CSO) of Havas Media, sat down with AdNews to explain more about how Havas is standing out from the crowd; how she evolved into her role, the changing women in the media landscape and how talk means nothing without the execution.

Put simply, Hewitt says “strategy without delivery is meaningless”. She says unless you can deliver your strategy through your model it is not real.

Read the full article.

AdNews
Imogen Hewitt
Group Managing Director, Havas Media Australia

No other agencies of Havas’ scale have done, or even could carry out the restructure it has undertaken, says executive strategy director at Havas Group Imogen Hewitt.

It’s now nine months since the agency entirely reorganized the way it operates to fully integrate the strategic thinking of its creative and media businesses. In July last year, it pooled a multi-disciplinary team of strategists into a new ‘strategy hub’, led by Hewitt and Havas Worldwide Australia’s head of planning Phil Johnston.

Hewitt, whose role is also chief strategy officer (CSO) of Havas Media, sat down with AdNews to explain more about how Havas is standing out from the crowd; how she evolved into her role, the changing women in the media landscape and how talk means nothing without the execution.

Put simply, Hewitt says “strategy without delivery is meaningless”. She says unless you can deliver your strategy through your model it is not real.

Read the full article.

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