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Helping Those Who Help Others

Helping Those Who Help Others

Sulaiman Beg

Sulaiman Beg

January 9, 2019

Havas Tonic’s Phil Silvestri shares the story behind Tuesday’s Children and how you can help.

Seventeen years after the tragic and devastating events of 9/11, families today are still dealing with its impact.

In the wake of that catastrophe, the nonprofit organization Tuesday’s Children was formed with the mission of providing a lifetime of healing for those whose lives have been forever changed by terrorism and traumatic loss.

Havas Tonic’s Chief Creative Officer Phil Silvestri has worked with the organization since 2008 and recently joined its Board of Directors. Since its inception as a local charity, the organization has grown to provide aid globally.

“What’s amazing about Tuesday’s Children is, after the story dies down, after you see no more newspaper articles, or anything written about it online, after the police, the paramedics, and all the grief counselors leave, who’s standing there still? Tuesday’s Children,” Silvestri said. “Because they have a long-term commitment.”

Havas Tonic first started working with the organization for its 10-year anniversary and most recently created a film to focus on how the charity is expanding its mission to what they refer to as “Gold Star Families.”

“There was another first responder that emerged out of 9/11, and these were the men and women who were actually moved to go and join the armed services,” said Silvestri. “There are 22 suicides per day because of PTSD and depression. They can’t cope with the things they saw and the things they went through. Those families are devastated. Tuesday’s Children has dedicated itself to helping these Gold Star Families with the same knowledge and commitment that they gave to all the 9/11 families.”

Seventeen years after the tragic and devastating events of 9/11, families today are still dealing with its impact.

In the wake of that catastrophe, the nonprofit organization Tuesday’s Children was formed with the mission of providing a lifetime of healing for those whose lives have been forever changed by terrorism and traumatic loss.

Havas Tonic’s Chief Creative Officer Phil Silvestri has worked with the organization since 2008 and recently joined its Board of Directors. Since its inception as a local charity, the organization has grown to provide aid globally.

“What’s amazing about Tuesday’s Children is, after the story dies down, after you see no more newspaper articles, or anything written about it online, after the police, the paramedics, and all the grief counselors leave, who’s standing there still? Tuesday’s Children,” Silvestri said. “Because they have a long-term commitment.”

Havas Tonic first started working with the organization for its 10-year anniversary and most recently created a film to focus on how the charity is expanding its mission to what they refer to as “Gold Star Families.”

“There was another first responder that emerged out of 9/11, and these were the men and women who were actually moved to go and join the armed services,” said Silvestri. “There are 22 suicides per day because of PTSD and depression. They can’t cope with the things they saw and the things they went through. Those families are devastated. Tuesday’s Children has dedicated itself to helping these Gold Star Families with the same knowledge and commitment that they gave to all the 9/11 families.”

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

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