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Has the Ad Industry Finally Lost Its Soul?

Has the Ad Industry Finally Lost Its Soul?

Havas Global Comms

Havas Global Comms

March 29, 2018

In the flurry to embrace technology, many creatives have lost sense of their identities and become just great salesmen of machines, writes Havas' Valerie Madon.

"Technology is here to enhance our lives, not replace it."

Mumbrella

By Valerie Madon
Chief Creative Officer, Havas Southeast Asia

March 29, 2018

 

When I was five, I was most happy when I got to draw and paint with my grandmother.

When I was 14, I was most happy during still-life art class staring at an eggplant trying to capture the light on its curves.

When I was 21, I was most happy when I quit university to join art school, disappointing every member in my family.

When I graduated from art school, I was happy even if I thought I would be designing greeting cards for the rest of my life.

Till today, I never doubt that this is who I am and what I was meant to do.

I believe many people in our industry would feel the same.

Like musicians, we are the lucky few in the world that get to make a living from just being who we are and doing what we love. We may not be the next Michelangelo but we have the gift of creativity, which not everyone gets to hone. We have this special ability to solve problems with a heart.

As our industry advanced to find solutions more efficiently with programmatic, machine-learning and more, we stood by and watched with ignorance for a long time. Until today, we live in uncertainty and fear that we will be replaced.

 

Read the full article here.

"Technology is here to enhance our lives, not replace it."

Mumbrella

By Valerie Madon
Chief Creative Officer, Havas Southeast Asia

March 29, 2018

 

When I was five, I was most happy when I got to draw and paint with my grandmother.

When I was 14, I was most happy during still-life art class staring at an eggplant trying to capture the light on its curves.

When I was 21, I was most happy when I quit university to join art school, disappointing every member in my family.

When I graduated from art school, I was happy even if I thought I would be designing greeting cards for the rest of my life.

Till today, I never doubt that this is who I am and what I was meant to do.

I believe many people in our industry would feel the same.

Like musicians, we are the lucky few in the world that get to make a living from just being who we are and doing what we love. We may not be the next Michelangelo but we have the gift of creativity, which not everyone gets to hone. We have this special ability to solve problems with a heart.

As our industry advanced to find solutions more efficiently with programmatic, machine-learning and more, we stood by and watched with ignorance for a long time. Until today, we live in uncertainty and fear that we will be replaced.

 

Read the full article here.

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