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Has creative’s well of originality dried up?

Has creative’s well of originality dried up?

Havas Global Comms

Havas Global Comms

October 30, 2017

Are we Generation Un-original?

Luxury Daily

By Livia Stefanini
Head of Havas LuxHub UK

With the past ever present in what is currently in fashion, is our generation falling behind in originality, or is something else driving the constant re-imagining of our most recent aesthetic history?

Originality, albeit a somewhat over-used term, is the ultimate prize in creative industries.

Creative ideas live and die on how new, fresh and one-of-a-kind they are.

From advertising campaigns, to fashion collections, novels and gallery shows, each creative professional is on a mission to develop his or her own original work.

As a member of said creative industry, I share that ambition. Yet looking back on autumn 2017’s various fashion weeks, design and art festivals, as well as May’s annual Cannes Lions festival, a concerning question comes to mind:

Are we Generation Un-original?

 

Read the full article

Luxury Daily

By Livia Stefanini
Head of Havas LuxHub UK

With the past ever present in what is currently in fashion, is our generation falling behind in originality, or is something else driving the constant re-imagining of our most recent aesthetic history?

Originality, albeit a somewhat over-used term, is the ultimate prize in creative industries.

Creative ideas live and die on how new, fresh and one-of-a-kind they are.

From advertising campaigns, to fashion collections, novels and gallery shows, each creative professional is on a mission to develop his or her own original work.

As a member of said creative industry, I share that ambition. Yet looking back on autumn 2017’s various fashion weeks, design and art festivals, as well as May’s annual Cannes Lions festival, a concerning question comes to mind:

Are we Generation Un-original?

 

Read the full article

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