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Facebook's New Newsfeed: What Brands Need to Know

Facebook's New Newsfeed: What Brands Need to Know

Havas Global Comms

Havas Global Comms

January 20, 2018

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

What use is a Facebook fan if they can’t see your posts anyway?

Campaign

By Arthur Policarpio
CEO, Mobext Philippines

Jan. 20, 2018

On January 12, Mark Zuckerberg announced in a post that Facebook was making major changes in its newsfeed algorithm. The gist is that Facebook will be prioritizing content posted by friends and family over those by publishers, brands, and advertisers.

This means that Facebook users will see less content on their newsfeeds from brands and publishers. Expect to see less of the bad stuff (fake news, clickbait articles) but also less good stuff from brands and publishers (viral videos, news from legit publishers, brand content).

The changes are meant to encourage more “meaningful interactions” within the social network between people, brands, and publishers. And while most Facebook users will likely welcome these changes, many publishers and brands have been up in arms with the potential for less organic visibility of their content on a platform with two billion users, where they have been investing massively over the past several years.

In this article, I’d like to share five key lessons for both brands and publishers from this major newsfeed update of Facebook.

 

Read the full article

What use is a Facebook fan if they can’t see your posts anyway?

Campaign

By Arthur Policarpio
CEO, Mobext Philippines

Jan. 20, 2018

On January 12, Mark Zuckerberg announced in a post that Facebook was making major changes in its newsfeed algorithm. The gist is that Facebook will be prioritizing content posted by friends and family over those by publishers, brands, and advertisers.

This means that Facebook users will see less content on their newsfeeds from brands and publishers. Expect to see less of the bad stuff (fake news, clickbait articles) but also less good stuff from brands and publishers (viral videos, news from legit publishers, brand content).

The changes are meant to encourage more “meaningful interactions” within the social network between people, brands, and publishers. And while most Facebook users will likely welcome these changes, many publishers and brands have been up in arms with the potential for less organic visibility of their content on a platform with two billion users, where they have been investing massively over the past several years.

In this article, I’d like to share five key lessons for both brands and publishers from this major newsfeed update of Facebook.

 

Read the full article

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