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Driving Meaningful Connections

Driving Meaningful Connections

Sulaiman Beg

Sulaiman Beg

March 9, 2018

Havas Group’s Maria Garrido on what it takes to be meaningful.

Did you know that if 74 percent of brands disappeared people would not care?

It’s a sobering figure from Havas Group’s annual Meaningful Brands report that highlights the fact that marketers must provide consumers with value in order to drive business results.

We spoke with Havas Group’s chief insights and analytics officer and CEO of Havas X Maria Garrido about the study and why it’s important for today’s brands, what Havas X will offer, and why teleporting would be her go-to superpower.

Did you know that if 74 percent of brands disappeared people would not care?

It’s a sobering figure from Havas Group’s annual Meaningful Brands report that highlights the fact that marketers must provide consumers with value in order to drive business results.

We spoke with Havas Group’s chief insights and analytics officer and CEO of Havas X Maria Garrido about the study and why it’s important for today’s brands, what Havas X will offer, and why teleporting would be her go-to superpower.

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

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