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Diversity in Adland: What's the Next Step?

Diversity in Adland: What's the Next Step?

Megan Rokosh

Megan Rokosh

July 30, 2018

Havas North America's Megan Rokosh is making a personal pledge—and encourages others to do the same.

"There’s an irony about awareness in that our future goal is actually no awareness at all."

LBB Online

By Megan Rokosh
Head of Communications, Havas North America

July 27, 2018

 

There is so much discussion around diversity and inclusion (D&I) right now. This year, Cannes featured a plethora of panels and events focused on these topics. This gives hope to the intention of establishing more diverse and inclusive workplaces across the broader industry, elevates awareness around the issues at hand and proves the importance of making it a real priority. Kudos to everyone who’s contributing to the conversation and trying to drive progress.

There’s an irony about awareness in that our future goal is actually no awareness at all. True equality is a lack of consideration of gender, race, sexual orientation, age, religion, social class or any other attribute being a qualifying or disqualifying factor in one’s ability to perform given work. If we’ve done our lifetime’s work correctly, future generations won’t have to consider that diversity or equality are things that we have to lobby for, they will simply be realities. With this in mind, now that we’ve clearly established awareness of these issues, what’s the next step in this conversation? What should the industry landscape look like next year? What actions do we take and what are our KPIs?

We have to ask ourselves if we’re taking the right steps. Have we found the right balance between events and communities that are awareness and support driven, and those that drive action? How do we translate awareness into conversion in these categories and make sure that we’re being actionable when we’re spending valuable time together? Are we considering D&I in our diversity and inclusion discussions – ensuring that exposure to other perspectives is prioritized? Surely a bunch of advertising experts are equipped to make an impact.

 

Read the full article here.

"There’s an irony about awareness in that our future goal is actually no awareness at all."

LBB Online

By Megan Rokosh
Head of Communications, Havas North America

July 27, 2018

 

There is so much discussion around diversity and inclusion (D&I) right now. This year, Cannes featured a plethora of panels and events focused on these topics. This gives hope to the intention of establishing more diverse and inclusive workplaces across the broader industry, elevates awareness around the issues at hand and proves the importance of making it a real priority. Kudos to everyone who’s contributing to the conversation and trying to drive progress.

There’s an irony about awareness in that our future goal is actually no awareness at all. True equality is a lack of consideration of gender, race, sexual orientation, age, religion, social class or any other attribute being a qualifying or disqualifying factor in one’s ability to perform given work. If we’ve done our lifetime’s work correctly, future generations won’t have to consider that diversity or equality are things that we have to lobby for, they will simply be realities. With this in mind, now that we’ve clearly established awareness of these issues, what’s the next step in this conversation? What should the industry landscape look like next year? What actions do we take and what are our KPIs?

We have to ask ourselves if we’re taking the right steps. Have we found the right balance between events and communities that are awareness and support driven, and those that drive action? How do we translate awareness into conversion in these categories and make sure that we’re being actionable when we’re spending valuable time together? Are we considering D&I in our diversity and inclusion discussions – ensuring that exposure to other perspectives is prioritized? Surely a bunch of advertising experts are equipped to make an impact.

 

Read the full article here.

Megan is the Head of Communications for Havas NA, based in New York.

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