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Creative Pick: Havas Group Shanghai

Creative Pick: Havas Group Shanghai

Havas Global Comms

Havas Global Comms

February 21, 2018

“Chance never happens by chance,” says legendary French adman Jacques Séguéla about this emotional campaign from Havas Group Shanghai.

Jacques Séguéla, legendary French adman, member of the Havas Global Creative Council, and a consultant for Havas Group, spotlights this emotional new campaign from Havas Group Shanghai launching the new feature highlighting the best work across the Havas Group networks.

 

“China is moved by the emotion revolution—giving it a uniquely Chinese touch with love and also with the talent of one of the country’s biggest movie producers. The casting choice is not neutral—advertising rarely shows a man shorter than his wife. But, as they say, chance never happens by chance.

The Middle Kingdom awakens to creativity to its time. Its inspirational sources are twofold: cultivating core values (family first) and cultivating French in its use of traditional romanticism. But that doesn’t prevent its use of modernity and realism (see the agency’s earlier campaign SMS Last Words).

In 10 years, China will be the No. 1 market in the world. It already is the top market for cars, and its creativity is only beginning to influence the industry.”

Jacques Séguéla, legendary French adman, member of the Havas Global Creative Council, and a consultant for Havas Group, spotlights this emotional new campaign from Havas Group Shanghai launching the new feature highlighting the best work across the Havas Group networks.

 

“China is moved by the emotion revolution—giving it a uniquely Chinese touch with love and also with the talent of one of the country’s biggest movie producers. The casting choice is not neutral—advertising rarely shows a man shorter than his wife. But, as they say, chance never happens by chance.

The Middle Kingdom awakens to creativity to its time. Its inspirational sources are twofold: cultivating core values (family first) and cultivating French in its use of traditional romanticism. But that doesn’t prevent its use of modernity and realism (see the agency’s earlier campaign SMS Last Words).

In 10 years, China will be the No. 1 market in the world. It already is the top market for cars, and its creativity is only beginning to influence the industry.”

Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.

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