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CMO + CIO = Better Customer Experience

CMO + CIO = Better Customer Experience

Sami Viitamäki

Sami Viitamäki

November 22, 2017

Get it right, and these two elements can become the most effective duo in marketing to date.

Mediapost

By Sami Viitamaki
Executive Director of Digital, Havas

 

The role of the Chief Marketing Officer (CMO) has come a long way in just a few short years. In 2013, an Economist Intelligence Unit survey asked C-suite executives who in their organizations was responsible for digital innovation. Some 23% said the Chief Technology Officer, while 22% said the Chief Information Officer (CIO).

Only 1% said the CMO.

Fast-forward to 2017 and, according to Gartner, by the end of this year, marketing technology budgets will have exceeded the amount of money CIOs spend on technology at North American and UK companies with more than $250 million in annual revenue.

Marketing is now responsible for critical customer-facing, revenue-generating systems, from intelligence to design to delivery. As the CMO mandate continues to broaden, spend on marketing technology rises exponentially.

A key reason for the diversification of the CMO’s role is the seismic growth in the amount of available data available about the customer, their interests, behaviors and journey.

 

Read the full article

Mediapost

By Sami Viitamaki
Executive Director of Digital, Havas

 

The role of the Chief Marketing Officer (CMO) has come a long way in just a few short years. In 2013, an Economist Intelligence Unit survey asked C-suite executives who in their organizations was responsible for digital innovation. Some 23% said the Chief Technology Officer, while 22% said the Chief Information Officer (CIO).

Only 1% said the CMO.

Fast-forward to 2017 and, according to Gartner, by the end of this year, marketing technology budgets will have exceeded the amount of money CIOs spend on technology at North American and UK companies with more than $250 million in annual revenue.

Marketing is now responsible for critical customer-facing, revenue-generating systems, from intelligence to design to delivery. As the CMO mandate continues to broaden, spend on marketing technology rises exponentially.

A key reason for the diversification of the CMO’s role is the seismic growth in the amount of available data available about the customer, their interests, behaviors and journey.

 

Read the full article

Sami leads marketing, design and projects for major clients, and co-leads Havas’ thought leadership efforts.

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