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The Year of Intelligence: CES 2018 Takeaways

The Year of Intelligence: CES 2018 Takeaways

Havas Global Comms

Havas Global Comms

January 24, 2018

Our key takeaways cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.

Shock-value and flashy gimmicks are out. Usefulness, design, and aesthetic are in.

Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With more than 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in the event’s 51-year history. 

Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.  

We’ve put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers. 

Plus, Anthony Modano, Arnold’s SVP, Marketing Director & AI Strategy Lead, has some pretty simple advice about all this new technology: Adapt or get left behind. And Jason Jercinovic, Global Head of Marketing Innovation at Havas, shows us just how close we are to having robots as BFFs.

Shock-value and flashy gimmicks are out. Usefulness, design, and aesthetic are in.

Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With more than 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in the event’s 51-year history. 

Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.  

We’ve put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers. 

Plus, Anthony Modano, Arnold’s SVP, Marketing Director & AI Strategy Lead, has some pretty simple advice about all this new technology: Adapt or get left behind. And Jason Jercinovic, Global Head of Marketing Innovation at Havas, shows us just how close we are to having robots as BFFs.

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