Prosumer Reports
Prosumer Reports are a series of thought leadership publications by Havas—part of a global initiative to share information and insights, including our own proprietary research, across the Havas network and client companies.
FAQsProsumer Reports
Beyond Covid Part II
The second edition of latest Prosumer study aims to understand how the pandemic has shifted consumer attitudes and what can be seen as the tipping point for many countries.
Sports Forward
Our latest Prosumer study finds sports are no longer simply a pastime or way to see whether an individual or team can outplay/outrun/outlast the competition. They are far more fundamental than that.
ReACT: Moving Beyond Awareness to Action
Our latest Prosumer study finds that consumers support brands and companies pushing for radical change.
Beyond COVID-19
Sparked by the pandemic, our Prosumer team fielded a separate to determine the ways in which COVID-19 has impacted the mindsets of consumers.
Retail Forward
Our latest Prosumer study finds that as much as people love the convenience of online shopping, they also want to feel good about what and from whom they buy.
The Future of Entertainment
Thanks to technological advances and a rapid influx of content, people are now considering and consuming entertainment in fundamentally new ways.
Finding Love in the Digital Age
We asked our millennial employees and interns their opinions on the findings from our latest Prosumer Report, “Love in the Digital Age."
Cannes 2019: The Future of Entertainment
A global report on what makes entertainment meaningful for people around the world
The Future of Trust
The most successful brands will be those that are unafraid to address a negative experience.
New Cities, New Lives
Havas explores the implications of modern life in the big city and efforts under way to solve our greatest urban challenges.
HEALTH + DATA: Taking Healthcare to the Next Level
Health is no longer about illness, it's about wellness. And that's a 24/7 job.
The MEaningful Shift
6 in 10 global respondents are making an effort to consume less.
Future Is FeMale
Are women forever to be the subordinate sex, or are they the face of the future?
MONEY, MONEY, MON€Y: Attitudes Toward Credit, Consumption, and Cryptocurrency
The lingering effects of the global economic downturn and continued sociopolitical upheaval are taking a toll on people’s faith in the future.
Pride and Prejudice: Shifting Mindsets in an Age of Uncertainty
In the face of violent extremism and terror, widening income gaps, and an unremitting refugee crisis, people are turning their sights inward, to the familiar and secure.
Eaters Digest: The Future of Food
Most respondents consider junk food one of the greatest threats facing our species.
Project Superbrand: 10 Truths Reshaping the Corporate World
Havas Group explores the evolution of corporate social responsibility and how companies are responding to intensified pressures to work toward the common good.
The Modern Nomad: Connect Me If You Can
People are more digitally connected than ever before—and yet, rather than feeling a greater sense of community, they are more prone to feeling alone and left behind.
iBody: The New Frontier
If given the option, 1 in 4 millennials would choose to be a cyborg.
The New Dynamics of Family
1 in 3 millennials believes marriage will eventually be obsolete
Hashtag Nation: Marketing to the Selfie Generation
6 in 10 millennials consider social media the new power of youth.
The New Consumer and the Sharing Economy
A majority of global respondents say they could live happily without most of the things they own.
Building Brands That Matter
What does a brand have to do to convince a shopper to choose it above all others?
Digital and the New Consumer: Emerging Paths to Purchase
Nearly 8 in 10 global respondents worry at least occasionally about the safety of their financial information when shopping online
Community and Citizenship
1 in 3 millennials uses social media to change the world for the better.
Aging: Moving Beyond Youth Culture
Most people retire before they have actually gotten old
This Digital Life
68% of women and 63% of men worry about society’s loss of face-to-face interaction
Health and Wellness: My Body, Myself, Our Problem
83% of Prosumers believe food is as effective as medicine in maintaining one’s overall health.
Millennials: The Challenger Generation
58% of millennials say it is important to find brands they can be loyal to.
Gender Shift: Are Women the New Men?
Among millennials, 67% of women and 43% of men believe it will be women who will lead change in the world.
The New Consumer in the Age of Mindful Consumption
72% are shopping more carefully and mindfully than they used to.
