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Ideas

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Data and Young People
Ideas

Data and Young People

How GDPR Can Save Marketers’ Relationships with the 20-something consumer

Collision 2018: Tech, Innovation, and Conversation
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Collision 2018: Tech, Innovation, and Conversation

Havas Montréal’s Élodie Doua brings us the highlights from one of the fastest-growing tech conferences in North America.

Strategies for Connecting With Seniors
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Strategies for Connecting With Seniors

By 2032, people over the age of 50 will contribute 52% of the total U.S. GDP. Life expectancy has grown, and with that, seniors are staying in the workforce longer & living more vibrant, active lives

What Did You Say? And What Did You Mean to Say?
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What Did You Say? And What Did You Mean to Say?

Havas Düsseldorf Senior Strategic Planner Marion Mangold on the importance of language

Being “Always On” Is Taking a Toll
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Being “Always On” Is Taking a Toll

Red Agency Trends Report Finds Change Is the Only Certainty. Standing Still Is Not An Option.

The Instagram Bots Are Dead, So What Now?
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The Instagram Bots Are Dead, So What Now?

Socialyse's Nik Speller on why the industry is going to have to stay on its toes

5 Steps to Create Better Effie Case Studies
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5 Steps to Create Better Effie Case Studies

Camp + King’s Strategy Director and Head of Communications Planning offers tips based on firsthand judging experience.

Building a New Model
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Building a New Model

Hannah Lees, senior account manager at Havas Media and named among Campaign's 2017 Faces to Watch, shares her lessons from the ladder.

Has the Ad Industry Finally Lost Its Soul?
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Has the Ad Industry Finally Lost Its Soul?

In the flurry to embrace technology, many creatives have lost sense of their identities and become just great salesmen of machines, writes Havas' Valerie Madon.

Challenger Brands vs Disruptors
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Challenger Brands vs Disruptors

How brands see themselves and how they require strategy to be framed accordingly, is of particular interest to me.

The 10 Steps to Making Passionate Consumers
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The 10 Steps to Making Passionate Consumers

"You must connect with customers on an emotional level to become a 'passion brand,'" says Havas Formula CEO Michael Olguin.

Making Meaningful Connections With Busy Consumers
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Making Meaningful Connections With Busy Consumers

“Respect your customers' time and you'll reap the rewards,” writes Havas Düsseldorf's Mathias Staar.

Seven Short, Sharp SEO Lessons to Heed in 2018
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Seven Short, Sharp SEO Lessons to Heed in 2018

From optimizing for mobile, the importance of testing, and the power of automation, here are seven quick tips to keep in mind when approaching your SEO strategy this year.

Influencer Marketing Needs More Transparency
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Influencer Marketing Needs More Transparency

And it’s the social networks that need to make that happen.

Three New Things That Will Change Mobile Marketing
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Three New Things That Will Change Mobile Marketing

In a hyper-connected world, brands need to build people’s trust in technologies.

The future of the ad industry is you, and you, and you
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The future of the ad industry is you, and you, and you

The future is you, and you, and you

What the 2018 Winter Olympics Can Teach You About Winning
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What the 2018 Winter Olympics Can Teach You About Winning

Havas Street's Adrienne Cadena shares four ways marketers can apply the Olympian mentality to their work.

Why You May Be Putting the Next Elon Musk to Bed
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Why You May Be Putting the Next Elon Musk to Bed

Havas Dusseldorf's Arnaud Atchimon introduces you and your children to the wonderful world of creative technology.

Are We Entering Content Marketing’s Age of Enlightenment?
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Are We Entering Content Marketing’s Age of Enlightenment?

Journalist David Benady looks at some of the innovations driving content marketing forward.

Vero and Tenuous Grip of Social Networks
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Vero and Tenuous Grip of Social Networks

We all know that social networks—just like companies, fads, fashions, and everything else in the world—can fail.

What Role Will 5G Play at Mobile World Congress?
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What Role Will 5G Play at Mobile World Congress?

Future network standard 5G is expected to take centre-stage at this year’s MWC in Barcelona, but, despite the excitement, Marc Schader expects some of the substantive issues to go unquestioned.

What Tech Means for Fashion in 2018
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What Tech Means for Fashion in 2018

Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.

Investments at Havas Media
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Investments at Havas Media

Havas Media is structuring itself to deliver business outcome through a strong focus on data.

5 Things Brands Should Know Before Building a Bot
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5 Things Brands Should Know Before Building a Bot

Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says the director of digital strategy at Arnold.

Focusing on Emotional Technology
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Focusing on Emotional Technology

“If you don’t understand where an individual is emotionally, you cannot effectively help them.”

The Leader as a Sculptor
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The Leader as a Sculptor

Leadership is a zero sum game, increased focus in one area must, as a direct consequence, lead to reduced focus in another. This may seem obvious, but it is surprising how hard people find it to do.

The Charity Sector Needs a Declutter
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The Charity Sector Needs a Declutter

Our industry needs to take its share of responsibility and to help support a change that builds trust in the organizations that represent the best in us.

A Case For Rebranding The Older Worker
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A Case For Rebranding The Older Worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

Smart Data Is Genius
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Smart Data Is Genius

Dana Blanco-Revah and Mark McQuay of Havas Group explain why everyone should get data smart.

Mind the Content Gap
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Mind the Content Gap

Too often ‘content’ seems to be seen essentially as messaging by creative and media stealth, writes Havas Media's Stuart Butler

Should Traditional Art and Copy Teams Still Exist?
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Should Traditional Art and Copy Teams Still Exist?

Havas Düsseldorf's Darren Richardson asks the why and how of changing this traditional way of thinking.

YouTube’s New Policies Divide the Creator Community
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YouTube’s New Policies Divide the Creator Community

What could these new regulations mean for microinfluencers on YouTube? Arnold Worldwide's Katie Ginsberg explores.

Marketers Guideposts for 2018
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Marketers Guideposts for 2018

Marketers should forgo the resolutions this year and focus on larger considerations that can serve as simple guideposts to validate their decision-making.

Unlocking the Power of Celebrity for PR
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Unlocking the Power of Celebrity for PR

How can you best leverage a celebrity in a PR campaign? And is it worth it?

The Year of Intelligence: CES 2018 Takeaways
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The Year of Intelligence: CES 2018 Takeaways

Our key takeaways cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.

Facebook's big newsfeed rethink: 5 key lessons for brands
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Facebook's big newsfeed rethink: 5 key lessons for brands

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

The power of pharma brands
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The power of pharma brands

Nurturing a pharma brand and implementing "emotional selling" can help a product stand out from the competition.

Meaningful Interactions: The New Social Media Currency
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Meaningful Interactions: The New Social Media Currency

Mark Zuckerberg is right—we need to focus on people's well-being.

The Influential Year Ahead
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The Influential Year Ahead

"Video is the key to authenticity" writes Havas Media Group's Marc Schader

Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds
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Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds

Only by using technology to create a better, more meaningful world, will we reverse the need and desire to retreat into virtual existences.

The year ahead for advertising agencies: expect more disruption and a creative renaissance
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The year ahead for advertising agencies: expect more disruption and a creative renaissance

Tough times are looming, but despite this, the fundamental truths underpinning the industry will remain in place, writes Chris Hirst chairman of Havas UK and chief executive of Havas Europe.

Who’s afraid of the big bad pharma?
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Who’s afraid of the big bad pharma?

Ashley Davies joined Havas Lynx after leaving academic research for a big pharma career. Here, she shares and addresses some of the criticisms she faces as an ex-research scientist in the pharma world

Do You Have a Future in Trendspotting? 9 Ways to Tell
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Do You Have a Future in Trendspotting? 9 Ways to Tell

Is scanning in your DNA?

Design of the times: email trends 2018
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Design of the times: email trends 2018

Design’s getting deep

Annual Trends Report 20 trends for 2018
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Annual Trends Report 20 trends for 2018

The D-Words: On Disruption, Despair and Dumpster Fires

The Pleasures and Pressures of a Lifetime of Trendspotting
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The Pleasures and Pressures of a Lifetime of Trendspotting

The challenge for trendspotters has been how to deal with the massive volume of information and the sheer number of people who are online and expressing themselves.

Why Mission Statements are a waste of time
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Why Mission Statements are a waste of time

If your operation isn’t unique your goal is to out-perform.

Dear Brands, Please Stay Home for the Holidays
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Dear Brands, Please Stay Home for the Holidays

’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray

ad tech isn't the answer
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ad tech isn't the answer

Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas

The only two questions you need to lead
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The only two questions you need to lead

Leadership is the navigation of a group of people, however big or small, from one place to another.

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