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Cannes 2019: Making a Meaningful Difference

Cannes 2019: Making a Meaningful Difference

Sulaiman Beg

Sulaiman Beg

June 20, 2019

“My ambition is for Havas to become the most meaningful company in the industry,” says Havas Group’s Yannick Bolloré.

“This is the year of purpose."

Standing in the Havas Café at the Cannes Lions festival, Havas Group Chairman and CEO Yannick Bolloré announced his vision for the company: “My ambition is for Havas to become the most meaningful company in the industry.”

To work towards that goal, Bolloré and a team of senior leaders unveiled the Group’s new positioning, a new common methodology, the creation of a new global diversity and inclusion panel, as well as announced two new extensions of The Annex, Havas’ cultural and entertainment hub.

“Our mission is: We make meaningful differences to brands, businesses, and people,” Bolloré said. “The vast majority of consumers expect brands to be involved to help governments address social issues. This is also affecting business for clients because about 80 percent of people prefer to buy from brands that share their values.”

He added: “And the most frightening statistic from our Meaningful Brands study is that 77 percent of brands could disappear and no one would care. That is a big problem for our industry.”

Bolloré identified four key pillars that put Havas Group a leg up on the competition:

  • A new common business methodology designed to make brands meaningful, that is being implemented across Havas’ Creative, Media, and Health businesses.
  • The Group’s talent strategy will focus on continuing to evolve talent programs and initiatives that enable Havas to be the most meaningful place to work.
  • Havas’ integrated Village model that will continue to provide clients with seamless and agile business solutions.
  • The power of Vivendi, that gives Havas unmatched access to meaningful content and will continue to be a driving force of the Group. To support this ambition, Bolloré announced the further development of the Annex, Havas-Vivendi’s shared fast-growing network designed to help brands tap into digital and millennial culture.

 

“We are the only Group to have this infrastructure."

Since Bolloré unveiled the “Together” strategy five years ago, there have been more than 60 villages opened around the world – each housing all the group’s various disciplines under one roof.

“We are the only Group to have this infrastructure,” he said. “All along the Croisette others are talking about it or right now figuring out how to do it.”

Regarding talent, in addition to the new diversity and inclusion council, Bolloré said by 2023, 50-60% of senior leadership roles in the company would be held by women.

Bolloré also announced the expansion of The Annex, with the acquisition of Battery, a highly-acclaimed, culture-driven creative agency based in Los Angeles with a specialized focus on gaming, television, movies and streaming TV services. Battery will become part of the Annex and be renamed Battery Annex.

In September, The Annex, which has offices in Chicago, New York, Atlanta, and Singapore, will open another office in France to be named Annex Bastille. Both new locations will continue to enable cultural influencers from Havas and from the broader Vivendi environment to bring their expertise to brands.

“This is the year of purpose,” Bolloré said

“This is the year of purpose."

Standing in the Havas Café at the Cannes Lions festival, Havas Group Chairman and CEO Yannick Bolloré announced his vision for the company: “My ambition is for Havas to become the most meaningful company in the industry.”

To work towards that goal, Bolloré and a team of senior leaders unveiled the Group’s new positioning, a new common methodology, the creation of a new global diversity and inclusion panel, as well as announced two new extensions of The Annex, Havas’ cultural and entertainment hub.

“Our mission is: We make meaningful differences to brands, businesses, and people,” Bolloré said. “The vast majority of consumers expect brands to be involved to help governments address social issues. This is also affecting business for clients because about 80 percent of people prefer to buy from brands that share their values.”

He added: “And the most frightening statistic from our Meaningful Brands study is that 77 percent of brands could disappear and no one would care. That is a big problem for our industry.”

Bolloré identified four key pillars that put Havas Group a leg up on the competition:

  • A new common business methodology designed to make brands meaningful, that is being implemented across Havas’ Creative, Media, and Health businesses.
  • The Group’s talent strategy will focus on continuing to evolve talent programs and initiatives that enable Havas to be the most meaningful place to work.
  • Havas’ integrated Village model that will continue to provide clients with seamless and agile business solutions.
  • The power of Vivendi, that gives Havas unmatched access to meaningful content and will continue to be a driving force of the Group. To support this ambition, Bolloré announced the further development of the Annex, Havas-Vivendi’s shared fast-growing network designed to help brands tap into digital and millennial culture.

 

“We are the only Group to have this infrastructure."

Since Bolloré unveiled the “Together” strategy five years ago, there have been more than 60 villages opened around the world – each housing all the group’s various disciplines under one roof.

“We are the only Group to have this infrastructure,” he said. “All along the Croisette others are talking about it or right now figuring out how to do it.”

Regarding talent, in addition to the new diversity and inclusion council, Bolloré said by 2023, 50-60% of senior leadership roles in the company would be held by women.

Bolloré also announced the expansion of The Annex, with the acquisition of Battery, a highly-acclaimed, culture-driven creative agency based in Los Angeles with a specialized focus on gaming, television, movies and streaming TV services. Battery will become part of the Annex and be renamed Battery Annex.

In September, The Annex, which has offices in Chicago, New York, Atlanta, and Singapore, will open another office in France to be named Annex Bastille. Both new locations will continue to enable cultural influencers from Havas and from the broader Vivendi environment to bring their expertise to brands.

“This is the year of purpose,” Bolloré said

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

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