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Cannes 2019: The Future of Entertainment

Cannes 2019: The Future of Entertainment

Danielle Smith

Danielle Smith

June 20, 2019

Jazz music, video games, dinosaurs, and great ads all have one thing in common: they're entertainment

"I’ve devoted my life to the imagination. My whole creative life has been about the promise beyond my physical circumstances."

The Palais was packed in anticipation to hear from Hollywood royalty Jeff Goldblum in conversation with multi-Cannes Lions Grand Prix winning CCO of BETC Paris Stéphane Xiberras. Moderated by Cannes Lions Festival Director Louise Benson, the panel looked at the recent Havas Group report “The Future of Entertainment,” which gathered data worldwide to see what media trends are shaping tomorrow. To kick things off Benson wanted the crowd to get to know Goldblum and Xiberras better.

Goldblum talked about his love for acting and jazz music. He has been playing publicly for the last 30 years, and most recently with his band Jeff Goldblum & The Mildred Snitzer Orchestra. “Now I’m more in love with it than ever,” Goldblum said.

The conversation then dove into the 10 Truths revealed by the report starting with a conversation around the importance of gaming. Xiberras expressed how ubiquitous gaming is today, and yet has still had to convince clients of its popularity by saying: “It’s like you have air, water, and gaming.”

Throughout the talk Xiberras showed different creative work his team at BETC Paris has created to illustrate the 10 Truths.

Goldblum admitted he’s never played a video game in his life, but said, “I’ve devoted my life to the imagination. My whole creative life has been about the promise beyond my physical circumstances.”

"I’m inspired by the idea that the world can work for everyone. The stories we tell, the images we generate can educate, inspire, and otherwise focus people on important things like this."

Then Benson moved the conversation to the capacity entertainment had to connect people to each other and themselves. The conversation swirled around the unknowns in the fast-approaching future with respect to AI, technology, and humanity. Goldblum said, “there may be dangers, risks and challenges ahead, but also opportunities.”

To create meaningful work and entertainment is the mission at Havas and every agency throughout its networks. Xiberras expressed the importance of meaning in his work eloquently stating, “you’re selling something but do it with grace. I don’t want to bullshit people.”

Goldblum said, “I’m inspired by the idea that the world can work for everyone. The stories we tell, the images we generate can educate, inspire, and otherwise focus people on important things like this.”

Continuing on the topic of the creative communities role in the future and creating entertainment that moves us forward, Benson asked: Do you think entertainment has the power to save the world? Xiberras replied, “to save the world I don’t know, but we can help.”

The evening ended with an appropriately playful question from Benson inquiring about each of the panelists’ favorite dinosaur. Goldblum struggled to pick a favorite but landed on the triceratops, while Xiberras answered Stegosaurus as if it was an obvious question.

"I’ve devoted my life to the imagination. My whole creative life has been about the promise beyond my physical circumstances."

The Palais was packed in anticipation to hear from Hollywood royalty Jeff Goldblum in conversation with multi-Cannes Lions Grand Prix winning CCO of BETC Paris Stéphane Xiberras. Moderated by Cannes Lions Festival Director Louise Benson, the panel looked at the recent Havas Group report “The Future of Entertainment,” which gathered data worldwide to see what media trends are shaping tomorrow. To kick things off Benson wanted the crowd to get to know Goldblum and Xiberras better.

Goldblum talked about his love for acting and jazz music. He has been playing publicly for the last 30 years, and most recently with his band Jeff Goldblum & The Mildred Snitzer Orchestra. “Now I’m more in love with it than ever,” Goldblum said.

The conversation then dove into the 10 Truths revealed by the report starting with a conversation around the importance of gaming. Xiberras expressed how ubiquitous gaming is today, and yet has still had to convince clients of its popularity by saying: “It’s like you have air, water, and gaming.”

Throughout the talk Xiberras showed different creative work his team at BETC Paris has created to illustrate the 10 Truths.

Goldblum admitted he’s never played a video game in his life, but said, “I’ve devoted my life to the imagination. My whole creative life has been about the promise beyond my physical circumstances.”

"I’m inspired by the idea that the world can work for everyone. The stories we tell, the images we generate can educate, inspire, and otherwise focus people on important things like this."

Then Benson moved the conversation to the capacity entertainment had to connect people to each other and themselves. The conversation swirled around the unknowns in the fast-approaching future with respect to AI, technology, and humanity. Goldblum said, “there may be dangers, risks and challenges ahead, but also opportunities.”

To create meaningful work and entertainment is the mission at Havas and every agency throughout its networks. Xiberras expressed the importance of meaning in his work eloquently stating, “you’re selling something but do it with grace. I don’t want to bullshit people.”

Goldblum said, “I’m inspired by the idea that the world can work for everyone. The stories we tell, the images we generate can educate, inspire, and otherwise focus people on important things like this.”

Continuing on the topic of the creative communities role in the future and creating entertainment that moves us forward, Benson asked: Do you think entertainment has the power to save the world? Xiberras replied, “to save the world I don’t know, but we can help.”

The evening ended with an appropriately playful question from Benson inquiring about each of the panelists’ favorite dinosaur. Goldblum struggled to pick a favorite but landed on the triceratops, while Xiberras answered Stegosaurus as if it was an obvious question.

Danielle Smith is the Communications Manager of Havas Group. She’s believes every meal can be tacos if you have tortillas and the heart to try.

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