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Cannes 2019: Spotlight on EMEA

Cannes 2019: Spotlight on EMEA

Havas Global Comms

Havas Global Comms

June 3, 2019

Europe ECD Eric Schoeffler Picks His Top 5

The countdown to Cannes continues. Last week, Valerie Madon, Chairwoman of Havas Group Singapore and Chief Creative Officer of Havas Southeast Asia, shared her top picks from APAC. This week, European Executive Creative Director Eric Schoeffler takes a closer look at the best work from Europe, Middle East, and Africa.

Havas Istanbul / Glasses of Drought

It´s impressive to see what [Havas Istanbul CCO] Ergin [Binyildiz] and his team have achieved in the last month. Glasses of Drought is just the shiny tip of a big iceberg campaign for Finish that is centered around making a meaningful difference. Glasses of Drought should be making a difference in the design, PR, and activation categories.

Havas Spain / Eco Parking

In today’s ad world it’s not enough for brands to just claim meaning or purpose. As a brand, you need to walk the talk. That’s exactly what Havas Spain did for Hyundai. Talk. Walk. Collect: Welcome to Eco Parking.

Rosapark / Where’s My Sock?

The insight. One of the biggest success factors in advertising. The folks at Rosapark are “masters of the insight.” You need proof? Here you go: Socks 2.0. So true. So funny. Should be big in Promo.

Havas London / Pigeons

When it comes to judging, one main criterion is always originality. Is the work fresh, new, unseen? Well, have a look at this raw, deep, and truly amazing film from Havas London. Although film craft competition can be very, very tough, the pigeons in this piece make the cut.

BETC Paris / BeeSexual

WARNING: Explicit Content! NSFW! All our readers had better be over 18, because we are now entering the X-rated zone with BETC, some kinky bees, and Pornhub. And we are doing it for all the best reasons. I’m sure the juries will agree.

The countdown to Cannes continues. Last week, Valerie Madon, Chairwoman of Havas Group Singapore and Chief Creative Officer of Havas Southeast Asia, shared her top picks from APAC. This week, European Executive Creative Director Eric Schoeffler takes a closer look at the best work from Europe, Middle East, and Africa.

Havas Istanbul / Glasses of Drought

It´s impressive to see what [Havas Istanbul CCO] Ergin [Binyildiz] and his team have achieved in the last month. Glasses of Drought is just the shiny tip of a big iceberg campaign for Finish that is centered around making a meaningful difference. Glasses of Drought should be making a difference in the design, PR, and activation categories.

Havas Spain / Eco Parking

In today’s ad world it’s not enough for brands to just claim meaning or purpose. As a brand, you need to walk the talk. That’s exactly what Havas Spain did for Hyundai. Talk. Walk. Collect: Welcome to Eco Parking.

Rosapark / Where’s My Sock?

The insight. One of the biggest success factors in advertising. The folks at Rosapark are “masters of the insight.” You need proof? Here you go: Socks 2.0. So true. So funny. Should be big in Promo.

Havas London / Pigeons

When it comes to judging, one main criterion is always originality. Is the work fresh, new, unseen? Well, have a look at this raw, deep, and truly amazing film from Havas London. Although film craft competition can be very, very tough, the pigeons in this piece make the cut.

BETC Paris / BeeSexual

WARNING: Explicit Content! NSFW! All our readers had better be over 18, because we are now entering the X-rated zone with BETC, some kinky bees, and Pornhub. And we are doing it for all the best reasons. I’m sure the juries will agree.

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