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CANNES 2019: Inside the Palais - Day 1

CANNES 2019: Inside the Palais - Day 1

Danielle Smith

Danielle Smith

June 18, 2019

Healthcare Lions reveals the future of healthcare will use podcasting, data and music.

"We can flip the script of healthcare around. Therapies seeking patients instead of patients seeking therapies using data."

Cannes day one is done. Inside the Palais, healthcare-focused panels looked at the power of podcasting in telling the stories of disease and wellness, then took a deep dive into how data unlocks innovation with HVH Precision Analytics, and wrapped things up with a panel on how music is shaping wellness in a powerhouse roundtable with Gameloft, Universal Music Group, and Havas’ H4B Chelsea featuring modern composer Max Richter.  

 

12:45pm: The Power of the Spoken Word

The session included personal stories of patients, survivors, and families who shared their stories through the power of sound and featured on various podcasts. The testimonies expressed a common thread: the power of audio through tone and realness of voice is an effective and powerful way to share the stories of those battling, beating, and supporting others facing sickness and disease.

Zuleika Burnett, Executive Director of Creative and Innovation at Havas Life Medicom, says, “Yes, everyone seems to want to podcast,” while Russell Goldsmith, Founder of Audere Communications, added value with the advice that, “to build that audience over time takes investment. Understanding what they know and more importantly what they want to learn,” he said. “What you’re trying to deliver is what we call that ‘raised eyebrow’ moment. People telling their personal stories really does create authenticity and trust.”

The session ended with advice about building your platform, using social media and an encouragement to invest in paid social campaigns to increase the reach of your brand and podcast. “One of the advantages to podcasting is you can build a community that is really engaged,” said Zuleika Burnett.

 

2:30pm: Health Data Unlocks Creativity and Innovation

This panel featured a singular speaker, Oodaye Shukla, Chief Data and Analytics Officer of HVH, but his insights and data knowledge were enough to fill the entire half hour session. He began with a staggering stat: over 90% of the world’s data has been collected in the last 4 years. Shukla says micro insights are changing how we perceive the health and wellness landscape. “We can flip the script of healthcare around. Therapies seeking patients instead of patients seeking therapies using data,” he says.

The key is to transform the troves of data into something meaningful and therefore actionable. The great accomplishment of HVH Precision Analytics is a “shortened diagnosis and derived predictors for earlier diagnosis using data and analytics to give people back time in their life,” said Shukla.

"The way we organized how music used to be organized by genre, and that served us well for a long time. Now, we are actually in the post-genre era."

6:30pm: Merging the Worlds of Wellness and Entertainment

This panel took the audience on a journey through history and healthcare integrating the influence of music along the way. The thesis: Entertainment, performance and game-play can all be used to support and aid care of patients. The future of healthcare will be “using technology to enable a new era of wellness that goes to the essence of who we are at the cellular level, through music,” says Bob Wainwright, H4B Chelsea’s SVP Digital Strategy and Innovation.

So, “what should you listen to on Spotify if you had a headache?” After watching brain scans react to different types of music, turns out it’s dubstep, which  is proven to increases pleasure receptors and can be therapeutic for headaches.

Gabriela Lopes, Universal Music Group’s Senior Vice President for Global Insights, continued the conversation with talking about how music listening trends are changing.

“The way we organized how music used to be organized by genre, and that served us well for a long time. Now, we are actually in the post-genre era,” she says. “What has come to replace the genre is the contextualization. Playlists curated to your mood and algorithms showing you what you like. That is not to say artist’s personality and fandom is dead. That is still part of the core that make us love music.”

Looking to the future of patients and their playlists Lopes added, “How can we employ creativity towards wellness. That’s an area of massive opportunity that we will see in the future.”

Quentin Moreau Defarges, Head of Creative Strategy at Gameloft, shifted the conversation to what your brain is like on gaming.


“We are learning new things and exploring how playing and gaming can help us understand the healing of both body and mind,” he says. “Overall video games not only affect the way the brain is changed, but also the way it is structured.”

Defarges made a point to address the stigma against video gaming by describing the picture of a male adolescent locked in his parent’s basement, but then shattering this stigma with the facts. “The average gamers age is 34 years old and gaming is the third most popular mobile act activity,” he said.

Finally the panel focused on ways sleep is turning into a form of entertainment with bedtime playlists and calming podcasts. Modern composer Max Richter who is touring his SLEEP album performed an exclusive concert for the audience adding his take, “sleep for me is like a litmus test into the culture. This is what I came up with as a remedy.”

 

Follow our live coverage from the Palais to the Café at this year’s Cannes on Twitter and Instagram @havas, and with the hashtags #havascannes #havascafe #canneslions and #meaningfuldifference

"We can flip the script of healthcare around. Therapies seeking patients instead of patients seeking therapies using data."

Cannes day one is done. Inside the Palais, healthcare-focused panels looked at the power of podcasting in telling the stories of disease and wellness, then took a deep dive into how data unlocks innovation with HVH Precision Analytics, and wrapped things up with a panel on how music is shaping wellness in a powerhouse roundtable with Gameloft, Universal Music Group, and Havas’ H4B Chelsea featuring modern composer Max Richter.  

 

12:45pm: The Power of the Spoken Word

The session included personal stories of patients, survivors, and families who shared their stories through the power of sound and featured on various podcasts. The testimonies expressed a common thread: the power of audio through tone and realness of voice is an effective and powerful way to share the stories of those battling, beating, and supporting others facing sickness and disease.

Zuleika Burnett, Executive Director of Creative and Innovation at Havas Life Medicom, says, “Yes, everyone seems to want to podcast,” while Russell Goldsmith, Founder of Audere Communications, added value with the advice that, “to build that audience over time takes investment. Understanding what they know and more importantly what they want to learn,” he said. “What you’re trying to deliver is what we call that ‘raised eyebrow’ moment. People telling their personal stories really does create authenticity and trust.”

The session ended with advice about building your platform, using social media and an encouragement to invest in paid social campaigns to increase the reach of your brand and podcast. “One of the advantages to podcasting is you can build a community that is really engaged,” said Zuleika Burnett.

 

2:30pm: Health Data Unlocks Creativity and Innovation

This panel featured a singular speaker, Oodaye Shukla, Chief Data and Analytics Officer of HVH, but his insights and data knowledge were enough to fill the entire half hour session. He began with a staggering stat: over 90% of the world’s data has been collected in the last 4 years. Shukla says micro insights are changing how we perceive the health and wellness landscape. “We can flip the script of healthcare around. Therapies seeking patients instead of patients seeking therapies using data,” he says.

The key is to transform the troves of data into something meaningful and therefore actionable. The great accomplishment of HVH Precision Analytics is a “shortened diagnosis and derived predictors for earlier diagnosis using data and analytics to give people back time in their life,” said Shukla.

"The way we organized how music used to be organized by genre, and that served us well for a long time. Now, we are actually in the post-genre era."

6:30pm: Merging the Worlds of Wellness and Entertainment

This panel took the audience on a journey through history and healthcare integrating the influence of music along the way. The thesis: Entertainment, performance and game-play can all be used to support and aid care of patients. The future of healthcare will be “using technology to enable a new era of wellness that goes to the essence of who we are at the cellular level, through music,” says Bob Wainwright, H4B Chelsea’s SVP Digital Strategy and Innovation.

So, “what should you listen to on Spotify if you had a headache?” After watching brain scans react to different types of music, turns out it’s dubstep, which  is proven to increases pleasure receptors and can be therapeutic for headaches.

Gabriela Lopes, Universal Music Group’s Senior Vice President for Global Insights, continued the conversation with talking about how music listening trends are changing.

“The way we organized how music used to be organized by genre, and that served us well for a long time. Now, we are actually in the post-genre era,” she says. “What has come to replace the genre is the contextualization. Playlists curated to your mood and algorithms showing you what you like. That is not to say artist’s personality and fandom is dead. That is still part of the core that make us love music.”

Looking to the future of patients and their playlists Lopes added, “How can we employ creativity towards wellness. That’s an area of massive opportunity that we will see in the future.”

Quentin Moreau Defarges, Head of Creative Strategy at Gameloft, shifted the conversation to what your brain is like on gaming.


“We are learning new things and exploring how playing and gaming can help us understand the healing of both body and mind,” he says. “Overall video games not only affect the way the brain is changed, but also the way it is structured.”

Defarges made a point to address the stigma against video gaming by describing the picture of a male adolescent locked in his parent’s basement, but then shattering this stigma with the facts. “The average gamers age is 34 years old and gaming is the third most popular mobile act activity,” he said.

Finally the panel focused on ways sleep is turning into a form of entertainment with bedtime playlists and calming podcasts. Modern composer Max Richter who is touring his SLEEP album performed an exclusive concert for the audience adding his take, “sleep for me is like a litmus test into the culture. This is what I came up with as a remedy.”

 

Follow our live coverage from the Palais to the Café at this year’s Cannes on Twitter and Instagram @havas, and with the hashtags #havascannes #havascafe #canneslions and #meaningfuldifference

Danielle Smith is the Communications Manager of Havas Group. She’s believes every meal can be tacos if you have tortillas and the heart to try.

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