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CANNES 2019: Creativity, sunglasses, and aspirin

CANNES 2019: Creativity, sunglasses, and aspirin

Havas Global Comms

Havas Global Comms

June 16, 2019

Havas Group networks’ Cannes jurors reflect on the Cannes experience.

"It’s a time to learn, to become a better professional, a better creative director."

The 66th Cannes Festival of Creativity kicks off today but for a few hundred creative leaders, the festival has already been in full swing. Jurors from over 50 countries (with first-time jury members hailing from Jordan and Morocco this year) are hunkered down in rooms at the Palais pouring over thousands of submissions and picking the best of the best. We spoke to some of the Havas jurors this year about the value they find in their Cannes experience. They share wisdom from their past trips to the Croisette and what they are looking forward to this year—and share a few insider tips.

 

What do you value most from the Cannes experience?

Olivier Apers, Executive Creative Director, BETC Paris | Film Juror: The intense jury discussions with all the incredibly talented people.

Laura Florence, Executive Creative Director, Havas Health & You | Pharma Juror: Connections with people all over the world. And listening to ideas in different languages ​​to broaden my point of view.

Valerie Madon, Chairwoman and Chief Creative Officer, Havas Group Singapore | Brand Experience & Activation Juror: Feeling one with many as we fight to preserve the delicate future of creativity.

Augé Reichenberg, EVP, Chief Creative Officer, Havas Health & You | Health & Wellness Juror:  The deep inspiration that comes from the massive daily input of ideas, the sheer variety of ideas, and the interaction of the judges. All of the above, compounded and concentrated into just a few days — Woah.

Jesús Lada, Chief Creative Officer, Havas Spain  | Direct Juror: It’s a learning experience. Probably the biggest in your career. A lot of different points of view, different backgrounds stuck in a room for four days and just talking about ideas. It’s a time to learn, to become a better professional, a better creative director.

 

What do you hope to learn while there?

Lada: Well, it’s the World Cup of our industry so I hope to learn a bunch of things. From how to approach briefs in a different way to how to argue or defend an idea. The worst thing that could happen to you is to arrive at a Top Jury thinking that you know everything because you won that award, or that your criteria are the right ones. Learn is the key word.

Reichenberg: New technologies. New ways of using old technologies. New ways of working. New Ways of thinking.

Madon: New ways of thinking because ideas can come from any direction and I believe I have not exhausted the possibilities of our human minds.

Florence: New ways of talking about brands in a world in which people are less and less concerned about brands.

Antoinette Beatson, Executive Creative Director, BETC Paris | Outdoor Juror: Patience.

"Feel the impact of each idea on the people in the room. That’s the best drug for the year."

What’s an absolute must-do at Cannes?

Reichenberg: See old friends. Make new friends. Drink rosé with all of them.

Apers: Attending all the award ceremonies in the grand auditorium. And feel the impact of each idea on the people in the room. That’s the best drug for the year.

Florence: Attend to innovation sessions.

Do not miss the chance to meet in person the people with whom you speak only by email.

Expand your connections.

Eat oysters at Astoux et Brun.

Drink a rosé on the beach.

Eat the penne with black truffles at Da Laura.

Let the chef choose your dish at Gravroche.

Buy beauty products at the pharmacies on Rue D’Antibes.

Take notes of everything. Your experience can be passed on to other people.

Madon: Connect with like-minded people and absorb inspiration to keep us going in this highly stressful industry.

Lada: Hahaha, for me it was Tetou’s bouillabaisse. But they are closed now.

Of course, talking while having a beer outside the Martinez with colleagues from all over the world. Very inspiring. And I love just to check all the work at the Palais. Spend hours down there just walking through the boards.

 

When heading to Cannes, what’s the one thing you make sure to pack?

Apers: Aspirin 😉

Florence: Dark-under-eye circles repair cream, because getting a night of good sleep is something that doesn’t happen during the festival.

Reichenberg: Comfy layers. It can get jolly cold in the very air-conditioned Jury Room.

Clare Hutchinson, Executive Strategy Director, Havas London | Creative Effectiveness Juror: An umbrella. That way it will definitely be sunny.

Madon: Cool sunglasses to disguise your eyes from lack of sleep.

"It’s a time to learn, to become a better professional, a better creative director."

The 66th Cannes Festival of Creativity kicks off today but for a few hundred creative leaders, the festival has already been in full swing. Jurors from over 50 countries (with first-time jury members hailing from Jordan and Morocco this year) are hunkered down in rooms at the Palais pouring over thousands of submissions and picking the best of the best. We spoke to some of the Havas jurors this year about the value they find in their Cannes experience. They share wisdom from their past trips to the Croisette and what they are looking forward to this year—and share a few insider tips.

 

What do you value most from the Cannes experience?

Olivier Apers, Executive Creative Director, BETC Paris | Film Juror: The intense jury discussions with all the incredibly talented people.

Laura Florence, Executive Creative Director, Havas Health & You | Pharma Juror: Connections with people all over the world. And listening to ideas in different languages ​​to broaden my point of view.

Valerie Madon, Chairwoman and Chief Creative Officer, Havas Group Singapore | Brand Experience & Activation Juror: Feeling one with many as we fight to preserve the delicate future of creativity.

Augé Reichenberg, EVP, Chief Creative Officer, Havas Health & You | Health & Wellness Juror:  The deep inspiration that comes from the massive daily input of ideas, the sheer variety of ideas, and the interaction of the judges. All of the above, compounded and concentrated into just a few days — Woah.

Jesús Lada, Chief Creative Officer, Havas Spain  | Direct Juror: It’s a learning experience. Probably the biggest in your career. A lot of different points of view, different backgrounds stuck in a room for four days and just talking about ideas. It’s a time to learn, to become a better professional, a better creative director.

 

What do you hope to learn while there?

Lada: Well, it’s the World Cup of our industry so I hope to learn a bunch of things. From how to approach briefs in a different way to how to argue or defend an idea. The worst thing that could happen to you is to arrive at a Top Jury thinking that you know everything because you won that award, or that your criteria are the right ones. Learn is the key word.

Reichenberg: New technologies. New ways of using old technologies. New ways of working. New Ways of thinking.

Madon: New ways of thinking because ideas can come from any direction and I believe I have not exhausted the possibilities of our human minds.

Florence: New ways of talking about brands in a world in which people are less and less concerned about brands.

Antoinette Beatson, Executive Creative Director, BETC Paris | Outdoor Juror: Patience.

"Feel the impact of each idea on the people in the room. That’s the best drug for the year."

What’s an absolute must-do at Cannes?

Reichenberg: See old friends. Make new friends. Drink rosé with all of them.

Apers: Attending all the award ceremonies in the grand auditorium. And feel the impact of each idea on the people in the room. That’s the best drug for the year.

Florence: Attend to innovation sessions.

Do not miss the chance to meet in person the people with whom you speak only by email.

Expand your connections.

Eat oysters at Astoux et Brun.

Drink a rosé on the beach.

Eat the penne with black truffles at Da Laura.

Let the chef choose your dish at Gravroche.

Buy beauty products at the pharmacies on Rue D’Antibes.

Take notes of everything. Your experience can be passed on to other people.

Madon: Connect with like-minded people and absorb inspiration to keep us going in this highly stressful industry.

Lada: Hahaha, for me it was Tetou’s bouillabaisse. But they are closed now.

Of course, talking while having a beer outside the Martinez with colleagues from all over the world. Very inspiring. And I love just to check all the work at the Palais. Spend hours down there just walking through the boards.

 

When heading to Cannes, what’s the one thing you make sure to pack?

Apers: Aspirin 😉

Florence: Dark-under-eye circles repair cream, because getting a night of good sleep is something that doesn’t happen during the festival.

Reichenberg: Comfy layers. It can get jolly cold in the very air-conditioned Jury Room.

Clare Hutchinson, Executive Strategy Director, Havas London | Creative Effectiveness Juror: An umbrella. That way it will definitely be sunny.

Madon: Cool sunglasses to disguise your eyes from lack of sleep.

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