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Cannes 2018: Together 2.0

Cannes 2018: Together 2.0

Sulaiman Beg

Sulaiman Beg

June 21, 2018

“We changed the industry, and now everyone is trying to catch up,” says Havas Group Chairman and CEO and Chairman of Vivendi Yannick Bolloré.

Almost a year to the day since he stood on the Havas Café stage with the heads of Vivendi and Universal Music Group, Havas Group Chairman and CEO Yannick Bolloré took to the stage again and shared the partnership’s success and unveiled the next phase of the Group’s Together strategy.

“Today is a very special day for Havas,” he said at a press conference at Cannes Lions. “Five years ago, we disrupted the way of traditional agency organizations by launching our Together strategy. We were the first group to get rid of the silos between creative and media, which was inherited from the past—advertising agencies were built through consolidation in the 90s. We have broken barriers, and now we will leverage local excellence to showcase our global power.”

With the Together mission, Havas Group brought together all its communications disciplines—creative, media, digital, activation, events, public relations—under one roof to create Havas Villages. Today there are 52 villages around the world—each is unique, but all share a common ethos and the same integrated and collaborative approach.

Bolloré said the second part will involve the streamlining of the Together strategy offerings into powerful verticals without losing the advantage of integration.

 

The offerings include:

  • The expansion of the Annex model with the roll-out of Annex Atlanta, which will further the Group’s culture and entertainment offering. The Annex will also continue to work closely with Universal Music Group and Vivendi to expand into Los Angeles and create a new Annex/Vivendi Village in New York.
  • An ambitious growth plan for the AMO network. A €100 million investment by Havas Group reflects AMO’s commitment to continuing to serve the growing needs of the network’s blue-chip clients, by combining the deep local knowledge of individual AMO agencies with a highly collaborative international approach to strategic corporate communications.
  • The global expansion of Edge Performance Network, a vertically integrated network offering clients expertise in all aspects of performance marketing—from analytics to strategy, creative and production, media planning and buying across all channels—as well as the industry’s best attribution and modeling capabilities.
  • The creation of the Havas Events, an international experiential network that aims to be the go-to experiential network for advertisers who want to conquer international markets and create meaningful and memorable experiences for brands.
  • The launch of global CRM network Havas helia,  a 100+ powerhouse providing CRM strategy and implementation, loyalty programs, marketing-technology consulting and game-changing creative with an analytic bent.

 

“With Vivendi, we are the strongest group in the industry,” Bollore said. “With our long-term strategy, we are not focused on the quarter, but rather building the best company for the future. We changed the industry and now everyone is trying to catch up.”

Almost a year to the day since he stood on the Havas Café stage with the heads of Vivendi and Universal Music Group, Havas Group Chairman and CEO Yannick Bolloré took to the stage again and shared the partnership’s success and unveiled the next phase of the Group’s Together strategy.

“Today is a very special day for Havas,” he said at a press conference at Cannes Lions. “Five years ago, we disrupted the way of traditional agency organizations by launching our Together strategy. We were the first group to get rid of the silos between creative and media, which was inherited from the past—advertising agencies were built through consolidation in the 90s. We have broken barriers, and now we will leverage local excellence to showcase our global power.”

With the Together mission, Havas Group brought together all its communications disciplines—creative, media, digital, activation, events, public relations—under one roof to create Havas Villages. Today there are 52 villages around the world—each is unique, but all share a common ethos and the same integrated and collaborative approach.

Bolloré said the second part will involve the streamlining of the Together strategy offerings into powerful verticals without losing the advantage of integration.

 

The offerings include:

  • The expansion of the Annex model with the roll-out of Annex Atlanta, which will further the Group’s culture and entertainment offering. The Annex will also continue to work closely with Universal Music Group and Vivendi to expand into Los Angeles and create a new Annex/Vivendi Village in New York.
  • An ambitious growth plan for the AMO network. A €100 million investment by Havas Group reflects AMO’s commitment to continuing to serve the growing needs of the network’s blue-chip clients, by combining the deep local knowledge of individual AMO agencies with a highly collaborative international approach to strategic corporate communications.
  • The global expansion of Edge Performance Network, a vertically integrated network offering clients expertise in all aspects of performance marketing—from analytics to strategy, creative and production, media planning and buying across all channels—as well as the industry’s best attribution and modeling capabilities.
  • The creation of the Havas Events, an international experiential network that aims to be the go-to experiential network for advertisers who want to conquer international markets and create meaningful and memorable experiences for brands.
  • The launch of global CRM network Havas helia,  a 100+ powerhouse providing CRM strategy and implementation, loyalty programs, marketing-technology consulting and game-changing creative with an analytic bent.

 

“With Vivendi, we are the strongest group in the industry,” Bollore said. “With our long-term strategy, we are not focused on the quarter, but rather building the best company for the future. We changed the industry and now everyone is trying to catch up.”

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

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