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Cannes 2018: Meet the Jurors - Jean-François Sacco

Cannes 2018: Meet the Jurors - Jean-François Sacco

Havas Global Comms

Havas Global Comms

June 18, 2018

"Great insight, simple idea, and good execution. This is the magic formula."

"If there’s no emotion, it won’t reach the masses."

The 65th Cannes Lions International Festival of Creativity kicks off June 18, but for 413 people the festival is already under way.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Jean-François Sacco
Chief Creative Officer & Co-founder
Rosapark

 

Finish this sentence: Creativity is ____.

Emotion.

What do you see as the next big trend in Outdoor?

I think the next big trend in outdoor is the possibility of using digital technology to target consumers individually. How a mass media can transform itself into an individual media. From one-to-many to one-to-one. But even with technical evolution, we still come back to the basic questions: What’s the idea?

What do you value most from the Cannes experience?

The possibility of seeing hundreds and hundreds of ideas from all around the world in a short amount of time. It’s like getting a shot of creativity, a concentration of inventiveness that gives us a reboost for the year.

What, to you, defines a successful creative idea?

Personally, a big ad is an ad that can elicit emotions in people. Whether funny, sad, sentimental…if there’s no emotion, it won’t reach the masses.

How do you spot Cannes-winning work?

Great insight, simple idea, and good execution. This is the magic formula.

What do you hope to learn while there?

Inspiration. Like I was saying, to be on a jury is an incredible opportunity. It’s a little like taking a world master class in creativity. Understandably, it’s quite inspiring.

What’s an absolute must-do at Cannes?

Grab lunch at Fred L’écailler, the best restaurant in Cannes!

When heading to Cannes what’s the one thing you make sure to pack?

Easy – sunscreen.

What’s the best piece of advice you’ve ever received?

Do and learn. Not the opposite.

"If there’s no emotion, it won’t reach the masses."

The 65th Cannes Lions International Festival of Creativity kicks off June 18, but for 413 people the festival is already under way.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Jean-François Sacco
Chief Creative Officer & Co-founder
Rosapark

 

Finish this sentence: Creativity is ____.

Emotion.

What do you see as the next big trend in Outdoor?

I think the next big trend in outdoor is the possibility of using digital technology to target consumers individually. How a mass media can transform itself into an individual media. From one-to-many to one-to-one. But even with technical evolution, we still come back to the basic questions: What’s the idea?

What do you value most from the Cannes experience?

The possibility of seeing hundreds and hundreds of ideas from all around the world in a short amount of time. It’s like getting a shot of creativity, a concentration of inventiveness that gives us a reboost for the year.

What, to you, defines a successful creative idea?

Personally, a big ad is an ad that can elicit emotions in people. Whether funny, sad, sentimental…if there’s no emotion, it won’t reach the masses.

How do you spot Cannes-winning work?

Great insight, simple idea, and good execution. This is the magic formula.

What do you hope to learn while there?

Inspiration. Like I was saying, to be on a jury is an incredible opportunity. It’s a little like taking a world master class in creativity. Understandably, it’s quite inspiring.

What’s an absolute must-do at Cannes?

Grab lunch at Fred L’écailler, the best restaurant in Cannes!

When heading to Cannes what’s the one thing you make sure to pack?

Easy – sunscreen.

What’s the best piece of advice you’ve ever received?

Do and learn. Not the opposite.

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